CisionOne vs. Ezyinsights: Public Relations Solution Comparison 2025

Overview: CisionOne and Ezyinsights as Public Relations Category solutions.

Cision Communications Cloud excels in public relations, offering a comprehensive suite for social media management and communication tracking. This positions it well for large enterprises aiming at strategic brand awareness and customer relationship enhancement. Ezyinsights focuses on enhancing social media presence with a strong emphasis on viral marketing, ideal for media production and enterprises prioritizing digital engagement.

CisionOne: Cision's leading PR software platform and marketing solutions empower communication pros to target, reach, and engage their audiences. Communication professionals are supported in enhancing audience interactions.

Ezyinsights: EzyInsights is trusted by thousands of journalists worldwide. The platform monitors millions of stories daily, filtering relevant content for newsrooms and organizations.

CisionOne and Ezyinsights: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Cision Communications Cloud supports public relations with capabilities like contact list and social media management. read more →

Ezyinsights emphasizes social media engagement and viral marketing to boost digital presence. read more →

Business Goals

Cision Communications Cloud aligns with goals such as brand awareness and entering new markets. read more →

Ezyinsights aids goals focused on digital and social presence improvement. read more →

Core Features

Core features of Cision Communications Cloud include analytics and custom reporting for detailed insights. read more →

Ezyinsights offers analytics and data export features tailored for social media insights. read more →

Vendor Support

Cision Communications Cloud provides extensive vendor support including 24/7 and chat support. read more →

Ezyinsights offers limited vendor support primarily through basic channels. read more →

Segments and Industries

Cision Communications Cloud serves large enterprises and is popular with marketing and advertising sectors. read more →

Ezyinsights caters to enterprise customers within media production. read more →

Operational Alignment

Cision Communications Cloud fits well within the operational workflows of large enterprises. read more →

Ezyinsights aligns with enterprises focused on enhancing social media operations. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for CisionOne and Ezyinsights

What makes CisionOne and Ezyinsights ideal for Social Media Management?

Cision Communications Cloud and Ezyinsights both offer social media monitoring and analytics. Cision enables users to track competitor performance and publish content to social media. Ezyinsights focuses on maximizing social media engagement by providing data to optimize posting times and content. Cision provides more comprehensive reporting features, while Ezyinsights specializes in analyzing social engagement and its correlation with website traffic.

"...Wanted more integrated tool for social media monitoring and analytics...." Peer review by Natalie M., Marketing and Advertising

"...This helps us maximise the organic potential in each post by measuring engagement/minute to give a score that tells us when to post our next story on Facebook...." Peer review by Olav H., Media Production

How does CisionOne and Ezyinsights facilitate Communication Management?

Cision Communications Cloud focuses on communication management for businesses, helping them track media mentions, publish content, and analyze outcomes. It includes features for social media monitoring, press release distribution, and competitor analysis. Ezyinsights focuses on providing social media analytics for journalists and news publishers, helping them understand the performance of their content and track trends. Ezyinsights monitors content published on hundreds of thousands of websites around the world, while Cision primarily focuses on communication activities within a company. The primary limitation of both tools is that they may not track niche publications effectively.

"...We have a number of communications initiatives, and Cision helps us to find the media that we are targeting, create media lists for personalized outreach and to send mass emails on rare occasions...." Peer review by Dan Green, External Communications Manager, North America, AkzoNobel