Overview: D&b Hoovers and MediaRadar as Sales Intelligence Category solutions.

When comparing D&b Hoovers and MediaRadar, businesses can discern which solution better fits their operational workflows and strategic intentions. D&b Hoovers excels in generating leads and managing sales documents, appealing to small to large enterprises in computer software and IT sectors. In contrast, MediaRadar supports advertisement-based strategies, fitting enterprise and large-scale operations within publishing and media industries. Consider industry-specific needs, like competitive intelligence for tech companies or media buying capabilities for publishers, to determine your choice.

D&b Hoovers: D&B Hoovers is a sales acceleration solution leveraging a commercial database of 120 million business records and analytics to provide sales intelligence. It enhances strategic lead targeting, sales prospecting, productivity, and offers MAP & CRM integrations.

MediaRadar: MediaRadar offers advertising intelligence to media buyers, sellers, and planners. It helps them strategically outperform their competition.

D&b Hoovers and MediaRadar: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

D&b Hoovers assists in lead generation and managing sales documents, aligning with tasks in business development and competitive intelligence. read more →

MediaRadar focuses on advertisement and media buying processes, which are vital for marketing and direct marketing professionals. read more →

Business Goals

D&b Hoovers aids in customer acquisition and sales growth, appealing to users managing risks and entering new markets. read more →

MediaRadar helps in acquiring customers and market share, focusing on improving ROI and enhancing customer relationships. read more →

Core Features

D&b Hoovers offers custom reports and analytics, making data handling efficient for privacy-conscious users. read more →

MediaRadar provides comprehensive analytics and custom reporting, valuable for users needing in-depth marketing insights. read more →

Vendor Support

D&b Hoovers extends robust 24/7 support with email and phone options, reflecting its commitment to diverse user needs. read more →

MediaRadar supports users with continuous 24/7 service and diverse channels like phone and chat. read more →

Segments and Industries

D&b Hoovers is used by small to large enterprises, thriving in sectors like computer software and IT services. read more →

MediaRadar caters mainly to enterprises, excelling in publishing and marketing industries. read more →

Operational Alignment

D&b Hoovers integrates smoothly into workflows of tech-savvy companies, handling complexities in sales and competitive strategy. read more →

MediaRadar aligns with operations in media and publishing, supporting complex advertisement and acquisition workflows. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for D&b Hoovers and MediaRadar

What Are the key features of D&b Hoovers and MediaRadar for Generation Of New Leads?

Db Hoovers and Mediaradar both assist in generating new leads for businesses. Db Hoovers offers a range of features, including lead generation, target market information, and prospect list building. Mediaradar focuses on sales enablement, providing actionable insights and advice to help media companies and agencies prospect for new clients. While both tools offer lead generation capabilities, they have distinct focuses and target different user groups. A significant limitation of both tools is the potential for incomplete or outdated data.

"...Hoovers definitely helps me get familiar with new companies, prospects, markets, competitors, and industries...." Peer review by Chad L., Internet

"...It easy to look at not only potential lead opportunities but also other places cour current advertisers are spending...." Peer review by Cynthia Carr

Why is D&b Hoovers and MediaRadar the best choice for Contact List Management?

Db Hoovers and MediaRadar both provide contact lists for businesses. Db Hoovers offers more features, including company overviews and hierarchy information, while MediaRadar focuses on up-to-date contact information for advertising agencies and clients. Db Hoovers integrates with Salesforce, whereas MediaRadar offers a concierge service to help find contacts. However, both tools have limitations with outdated contact information.

"...We are solving problems to better understand the credit history of our clients...." Peer review by Industry Analyst / Tech Writer

"...Additionally, if the right contact is not listed, the MR team will help me find that person...." Peer review by Tiffany C., Publishing

What benefits does D&b Hoovers and MediaRadar offer for Business Development?

Db Hoovers helps business development teams research potential clients and develop sales strategies. Mediaradar provides sales intelligence and enables business development executives in the media and ad tech industries. Both tools help teams identify new opportunities and improve sales efforts. Db Hoovers is used by a wider range of teams within organizations, while Mediaradar is specifically designed for media and ad tech professionals.

"...The business development team is consistently impressed by the titles of people..." Peer review by Anton P, Business Development, Real Estate

"...MediaRadar offers a suite of tools that provide sales intelligence directly to media and ad tech sales personnel, as well as new business development executives at agencies...." MediaRadar Study: eBay, Walmart, and Spotify Among Top 10 Companies with Most Brand Safe Behavior