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ExpertSender vs itracMarketer Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ExpertSender vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 1244 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ExpertSender and itracMarketer Platform

ExpertSender, itracMarketer Platform, Actito, Makesbridge, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ExpertSender covers Workflow Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Communication Management with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"We successfully migrated our marketing automation operations for 7 countries to ExpertSender in only 30 days. This allowed us to send highly relevant behavior-based campaigns before, a very hectic period of the year. Since January, we’ve been levera...ging transactional data in data-driven campaigns to boost repeat purchases throughout the customer’s journey. We expect sales coming from marketing automation to double by the end of the year. " - Marcin Nawrocki

"For me it is not really about the system, it is about the people at itracMarketer! You get a relationship and service par none — the service and relationship are invaluable and distinct. " - Peller Estates

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ExpertSender

Focus area

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

itracMarketer Platform is better than ExpertSender for

Software Failure Risk

  • low

About

Marketing Automation tool to grow ecommerce stores

Email & Marketing Automation CRM Platform to improve and grow business.

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

34

52

Total Goals
(we found evidences for)

9

9

Top Processes

Evidences indicate better relative satisfaction


workflow management


engagement management

engaging and following up


segmentation and targeting


communication management

sending & publishing communications


campaign management


loyalty management

customise loyalty program

identify target customers


helpdesk management


contact list management





products & pricelist management




customer feedback management


relationship management


sales document management



monitoring social media


engaging on social media


social media analytics


social media management

monitoring social media

engaging on social media

social media analytics



social media marketing



content management



distribution management



generation of new leads


lead qualification





Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Improve consistency

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve efficiency

  • See 6 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting