Extole Advocacy vs. Referralcandy: Referral Marketing Solution Comparison 2025

Overview: Extole Advocacy and Referralcandy as Referral Marketing Category solutions.

Extole Advocacy excels in mid-market settings, offering robust referral management and measurable customer engagement, ideal for retail and fashion. Referralcandy targets large enterprises with dynamic referral and social media management capabilities, perfect for design and food industries. Both cater to different strategic needs by advancing customer acquisition and brand engagement, yet their operational emphasis and segment focus distinguish the best fit for businesses.

Extole Advocacy: Extole-advocacy enables customer-led growth with personalized, omnichannel experiences. Rewards are used to encourage behavior and drive revenue.

Referralcandy: ReferralCandy boosts sales through a robust referral marketing program. Over 30,000 eCommerce stores have experienced exponential growth using this software.

Extole Advocacy and Referralcandy: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Extole Advocacy supports referral management, engagement, and loyalty management, focusing on enhancing customer relationships and managing campaigns. read more →

Referralcandy specializes in referral and social media management with strong capabilities in campaign management and communication. read more →

Business Goals

Extole Advocacy primarily aids in acquiring customers and enhancing relationships, with a focus on entering new markets and scaling practices. read more →

Referralcandy targets increasing sales and improving ROI, emphasizing customer acquisition and building brand awareness. read more →

Core Features

Extole Advocacy boasts custom reports, integration, and data management, supporting analytics and ease of migration. read more →

Referralcandy offers powerful custom reporting, seamless integration, and comprehensive analytics, highlighting data handling capabilities. read more →

Vendor Support

Extole Advocacy provides 24/7 support with options for chat, email, and phone support, suiting its diverse customer base. read more →

Referralcandy ensures extensive support through 24/7 service, with chat and phone options being particularly prominent. read more →

Segments and Industries

Extole Advocacy is predominantly used by mid-market clients, particularly in retail, apparel & fashion, and software industries. read more →

Referralcandy caters to large enterprises and the design, food & beverages, and consumer goods industries. read more →

Operational Alignment

Extole Advocacy aligns with mid-market operations, fitting well within the retail sector with its marketing and customer engagement strength. read more →

Referralcandy is suited for large enterprises, facilitating robust referral strategies across diverse consumer-facing environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Custom Reports

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Analytics

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AI Powered

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Most deployed common Use Cases for Extole Advocacy and Referralcandy

What benefits does Extole Advocacy and Referralcandy offer for Referral Management?

Extole Advocacy and ReferralCandy both support customer referral programs. Extole focuses on enterprise-level advocacy, with features like promoting unique links and customizing referral programs. ReferralCandy is a cloud-based solution suitable for smaller businesses, offering a simple setup and flexible campaign management. Extole emphasizes large-scale referral programs, while ReferralCandy prioritizes cost-effective solutions for smaller businesses. The limitations of both tools are that they have restricted features.

"...this is why our referral program is such an important part of our new customer acquisition strategy...." Testimonial by Don Pillsbury, AMERICAN GIANT

"...When you have an industry with customers that like to hang out in forums and share advice, review products for each other, it just makes sense to have a referral marketing program...." Peer review by Chris Whitener, Sales Manager, Magical Butter

How efficiently Does Extole Advocacy and Referralcandy manage your Engagement Management?

Extole Advocacy and Referralcandy both aim to engage customers. Extole Advocacy focuses on customer acquisition and re-engagement by rewarding existing customers and leveraging their referrals. Referralcandy emphasizes customer support and engagement through easy-to-use tools and detailed dashboards. Extole Advocacy prioritizes referral programs as a primary customer acquisition strategy, while Referralcandy highlights engagement through customer support and community building.

"...Travelzoo UK wanted a fun way to engage and acquire customers, looking for a partner with resources to build and manage a sweepstakes to gameify the customer experience. ..." Our Customers - Effective Customer Referral Programs

"...The amount of detail I can see from the dashboard regarding my customer interactions is really amazing...." Peer review by Michael D Elliott, Computer & Network Security

What solutions does Extole Advocacy and Referralcandy provide for Loyalty Management?

Extole Advocacy and ReferralCandy both focus on loyalty management by promoting referral programs. Extole Advocacy supports loyalty programs that reward referrals, while ReferralCandy does not offer loyalty programs but instead focuses on customer referrals. Extole Advocacy offers more customization options for loyalty program design, while ReferralCandy provides a wider range of integrations. Both tools have limitations in their design flexibility and feature set.

"...Retailers who know loyalty need a program that supports new member signups and acquisition goals...." Referral Solutions for Advocate Programs

"...Loyalty programs. ..." How to Boost Online Store Sales with a Referral Program

What makes Extole Advocacy and Referralcandy ideal for Campaign Management?

Both tools help manage customer referral programs. Extole focuses on creating and optimizing programs to increase customer acquisition, while Referralcandy emphasizes ease of setup and management for various online stores. Referralcandy offers features for affiliate marketing, traffic tracking, and reward distribution, while Extole leverages its platform to connect with moments when customers share the most, such as program marketing and advocate sharing. Extole also provides tools to monitor multi-channel marketing campaign performance.

"...The referral marketing program at Blinds.com, powered by Extole, ensures that Blinds.com will keep a robust pipeline full of customers who are eager and willing to refer the brand after a flawless purchase experience. ..." Case Study Blinds.com

"...When you have an industry with customers that like to hang out in forums and share advice, review products for each other, it just makes sense to have a referral marketing program...." Peer review by Chris Whitener, Sales Manager, Magical Butter