Overview: Foundry ABM (formerly Triblio ABM) and RollWorks as Account Based Marketing Category solutions.

Triblio ABM is strong in managing comprehensive marketing efforts for enterprises, emphasizing customer acquisition and engagement through diverse channels. Its features support seamless integration and detailed reporting. RollWorks stands out for lead generation and scalable digital marketing strategies, offering robust analytics and AI capabilities. RollWorks is preferred in large-scale settings like telecommunications and financial services, while Triblio ABM is versatile across various IT-focused industries.

Foundry ABM (formerly Triblio ABM): Triblio ABM converts intent into revenue using predictive orchestration. The platform enables targeted marketing for efficient lead conversion.

RollWorks: RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Foundry ABM (formerly Triblio ABM) and RollWorks: Best Use cases based on the customer satisfaction data

Foundry ABM (formerly Triblio ABM)

Key Capabilities Supported

Triblio ABM facilitates account management, engagement, and advertisement, supporting marketing teams in targeting and following up effectively. read more →

RollWorks is designed for account management and lead generation, aligning with digital marketing needs and engaging new leads. read more →

Business Goals

Triblio ABM helps businesses increase sales and improve ROI, focusing on customer acquisition and entering new markets. read more →

RollWorks focuses on enhancing ROI and expanding customer bases, aligning with goals like brand awareness and increased revenue. read more →

Core Features

Triblio ABM offers analytics, integration, and AI-powered tools, beneficial for creating custom reports and ensuring data security. read more →

RollWorks provides advanced analytics and custom reporting, integrating AI power to cater to extensive marketing analysis. read more →

Vendor Support

Triblio ABM supports users with 24/7 assistance through phone, chat, and email, reflecting a commitment to comprehensive customer support. read more →

RollWorks offers 24/7 support primarily and is accessible through chat, highlighting a structured approach for fast-growing businesses. read more →

Segments and Industries

Triblio ABM is favored by enterprises and large companies, particularly in IT and marketing sectors. read more →

RollWorks is predominantly used by large enterprises in diverse fields like software, internet, and financial services. read more →

Operational Alignment

Triblio ABM fits seamlessly into enterprise and mid-market workflows, supporting varied operational scales in software and IT environments. read more →

RollWorks naturally integrates with large-scale operations, suiting high-complexity environments like telecommunications. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Foundry ABM (formerly Triblio ABM) and RollWorks

What makes Foundry ABM (formerly Triblio ABM) and RollWorks ideal for Account Management?

Both Triblio and Rollworks are account-based marketing (ABM) tools designed to target specific accounts. Triblio focuses on unifying inbound and outbound marketing efforts, while Rollworks specializes in display advertising campaigns. Triblio requires a strong technical background and relies heavily on data integration, while Rollworks emphasizes user-friendliness and ease of implementation. These summaries are based on the provided comments; however, they do not capture the full complexity of each tool.

"...Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts...." Peer review from Triblio

"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency

What benefits does Foundry ABM (formerly Triblio ABM) and RollWorks offer for Advertisement?

Triblio Abm and Rollworks both create advertising campaigns for specific accounts. Both platforms allow users to target ads to specific individuals within those accounts. Triblio Abm offers more customization options for ads and campaigns, whereas Rollworks focuses on providing a user-friendly interface. While both platforms integrate with CRM systems, Triblio Abm has been criticized for not always delivering on its promises.

"...We love the ability to target specific people, departments within a company and deliver custom message via personalized ads, website, and content board for sales cycle...." Peer review by Brad Z, VP of Demand Generation, Internet

"...RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google)...." Peer review by Administrator

How can Foundry ABM (formerly Triblio ABM) and RollWorks enhance your Engagement Management process?

Triblio ABM focuses on engaging website visitors with personalized content and calls to action. Rollworks emphasizes automated engagement through email cadences and targeted advertising. Both tools allow for account-based marketing by identifying and engaging with key stakeholders. However, Triblio ABM offers a wider range of features, including web personalization and account microsites, while Rollworks relies more on email automation and intent data. A limitation of Rollworks is the requirement of a contract before using the platform.

"...With ABM, we can engage more stakeholders during the sales process...." Peer review by Brendon O'Donovan, VP Marketing, Aquicore

"...Growlabs managed to build a product that combines finding leads, engaging them and converting them... and they make it very easy!..." Peer review by Dave L, Vice President Marketing, Internet

What Are the key features of Foundry ABM (formerly Triblio ABM) and RollWorks for Campaign Management?

Triblio Abm and Rollworks both facilitate the management of account-based marketing (ABM) campaigns. Triblio Abm distinguishes itself by offering account analytics and a more robust campaign management interface. Rollworks, on the other hand, excels in speed and ease of use, enabling quick campaign creation and execution.

"...Cross-Channel Campaign Management , Account-Based Marketing (ABM)...." Peer review

"...Growlabs is one of the best tool we've used to find new contacts for our marketing campaigns...." Peer review by Rose A, Marketing Specialist, Education