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Compare FullContact vs Hive Marketing Cloud

Comparison Summary

For FullContact vs Hive Marketing Cloud comparison, Our AI algorithm looked at 2619 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using FullContact and Hive Marketing Cloud to solve their respective business needs.

Pros and cons of FullContact and Hive Marketing Cloud

FullContact is more suited to businesses that require Engagement Management and Contact List Management where as Hive Marketing Cloud is focused towards Engagement Management and Collaboration .

logo FullContact

Focus area

Software Failure Risk

  • medium

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than FullContact for

Software Failure Risk

  • medium

About

FullContact: Identity Resolution & Data Insights Solutions

Customer Insight and Engagement Platform

Age

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

55

55

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


contact list management

enriching contact list

creating contact list


lead qualification

lead qualification: technographic

lead qualification: firmographic


personalized marketing


loyalty management

identify target customers


training & onboarding



social media management

managing social media account


communication management

sending & publishing communications



segmentation and targeting


campaign management


community building


sales document management

proposal & quote management





business development


products & pricelist management


account management


generation of new leads


competitive intelligence



lifetime value management


workflow management



customer feedback management


content management


social media marketing



database marketing




performance management


category management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • Launch new products

  • Improve internal communications

  • Enter new markets internationally or locally

  • See 11 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting