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Compare Higher Logic Thrive Marketing vs ProCampaign®

Comparison Summary

For Higher Logic Thrive Marketing vs ProCampaign® comparison, Our AI algorithm looked at 3362 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Higher Logic Thrive Marketing and ProCampaign® to solve their respective business needs.

Pros and cons of Higher Logic Thrive Marketing and ProCampaign®

Higher Logic Thrive Marketing is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as ProCampaign® is focused towards Campaign Management with E-Mail and Loyalty Management .

logo Higher Logic Thrive Marketing

Focus area

Software Failure Risk

  • low

logo ProCampaign®

Focus area

ProCampaign® is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • low

About

Marketing Automation delivering personalized content and targeted communications

A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

53

71

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics


social media management

engaging on social media

social media analytics

scheduling post to social media

monitoring social media


training & onboarding


helpdesk management


contact list management


social media marketing


workflow management


segmentation and targeting




sales document management

contract management





personalized marketing


subscription management


generation of new leads


products & pricelist management


lead qualification


performance management


customer feedback management

measuring customer satisfaction


lifetime value management


content management





competitive intelligence


rating and review management


customise loyalty program


identify target customers


loyalty management

customise loyalty program

identify target customers


discount management




promotion management


relationship management



trade show marketing





conversion management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 10 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more
  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting