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Hubspot Marketing Hub vs Brand24: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Brand24 is based on a specific set of business needs and context. The comparison uses 22511 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Brand24

Hubspot Marketing Hub, Brand24, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Brand24 focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

"With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. " - Christina Kay

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Brand24 for

Software Failure Risk

  • medium

logo Brand24

Focus area

Brand24 is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Brand24 - Social Media Monitoring Tool

Age

2006

2011

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

119

63

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


workflow management


campaign analytics



engagement management

engaging and following up


content publishing

searching for content


contact list management

creating contact list


generation of new leads




social media marketing




training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management

measuring customer satisfaction





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management


influencer marketing


reputation management



opportunity management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more
  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting