Brand24: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Brand24
Brand: Brand24
Rating: 4.6 (2726 reviews)

4.6 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2726)

Brand24 - Social Media Monitoring Tool

Brand24 Overview

Brand24 delivers real-time insights into brand mentions across various digital platforms, including social media, news, blogs, and more. This AI-driven social listening tool empowers businesses to protect their brand reputation by tracking over 25 million online sources. Companies can measure brand awareness and analyze competitors effectively. The platform provides unique customer insights, helping businesses understand audience sentiment and trends. A standout feature is its ability to track hashtags and deliver reliable metrics, ensuring no critical mention is missed. Brand24's capabilities are backed by over a decade of experience and a team of 80+ specialists, providing businesses with forward-looking tools to maintain a competitive edge in the digital landscape.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brand24.

Other use cases:

Helpdesk Management
Sending & Publishing Communications
Public Relations
Campaign Management
Lead Tracking
Influencer Marketing
Generation Of New Leads

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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Brand24.

Other priorities:

Improve Brand Engagement
Improve Digital And Social Presence
Increase Sales & Revenue
Enhance Customer Relationships
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Internal Communications
Launch New Products
Scale Best Practices
Establish Thought Leadership

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Brand24 Use-Cases and Business Priorities: Customer Satisfaction Data

Brand24 works with different mediums / channels such as Social Media.

Brand24's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Brand24 support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Brand24 analytics capabilities include Analytics, and Custom Reports.

Reviews

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent" - Krzysiek Radoszewski

Brand24, Statusbrew, Eclincher social media management, Kontentino, Determ, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Brand24 is the #1 AI social listening tool providing instant access to mentions and insights across various platforms. Social media, news, blogs, videos, forums, podcasts, and reviews are monitored.

Popular Business Setting

for Brand24

Top Industries

Marketing and Advertising
Internet
Computer Software

Popular in

Small Business
Mid Market
Enterprise

Brand24 is popular in Marketing And Advertising, Internet, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Brand24 Customer wins, Customer success stories, Case studies

How does Brand24 facilitate Social Media Management?

The tool effectively tracks social media mentions across a wide range of platforms. It provides valuable insights through comprehensive analytics, reporting, and alerts. The tool's effectiveness is limited by occasional missing Facebook data due to platform restrictions.

"...The sentiment score is also very valuable when monitoring social chatter...." Peer review by Carli C, VP of Digital Media

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Why is Brand24 the best choice for Tracking & Monitoring Communications?

How can Brand24 optimize your Engagement Management Workflow?

Brand24 enables companies to monitor online conversations, identify key influencers, and engage with customers and potential customers. It facilitates timely responses to mentions, positive comments, and negative feedback, allowing for effective customer service. Brand24's engagement capabilities are limited by a lack of features for direct interaction with identified individuals.

"...I use Brand24 everyday in order to follow up our social media efforts...." Peer review by José Miguel S., Marketing and Advertising

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How efficiently Does Brand24 manage your Helpdesk Management?

29 buyers and buying teams have used Cuspera to assess how well Brand24 solved their Social Media Marketing needs. Cuspera uses 2726 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS	TESTIMONIALS
Krzysiek Radoszewski Marketing Lead, Central & Eastern Europe Uber	While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were present Testimonial By Krzysiek Radoszewski

CUSTOMERS	TESTIMONIALS
Krzysiek Radoszewski Marketing Lead, Central & Eastern Europe Uber	While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were present Testimonial By Krzysiek Radoszewski

Uber - Transportation/trucking/railroad

Uber used Brand24 for social listening during the launch of their new rider app. They tracked real-time feedback to understand user reactions and improve product features. After the app rollout, Uber... saw a 100% increase in online discussion, a 90% rise in likes, and a 250% jump in shares. Social listening also helped Uber achieve a 24% increase in social media engagement during a global campaign. Uber values Brand24 for its easy dashboard and strong support team.

Piwik PRO - Information Technology And Services

Piwik PRO used Brand24 to manage its brand reputation and improve marketing insights. The team tracked online mentions to protect their image and respond to misinformation. They used sentiment analys...is and keyword monitoring to measure marketing effectiveness. Brand24 helped them find new partnership opportunities and verify industry influencers. The tool supported their focus on data privacy and compliance.

Hostinger - Information Technology And Services

Brand24 helps Hostinger track brand mentions and find backlink opportunities. The SEO and Brand Reputation teams use Brand24 to monitor campaigns and discover unlinked mentions. Before Brand24, they ...missed important mentions and backlinks. Now, they get daily alerts and use filters to focus on high-quality sources. Hostinger also uses Brand24 to watch competitors and spot trends. The tool saves time and helps the team stay organized.

HypeAuditor - Marketing And Advertising

Brand24 helped HypeAuditor improve PR monitoring and media outreach. Nick Baklanov used Brand24 to track global media mentions and measure PR impact. The platform made it easy to compare HypeAuditor ...with competitors and build targeted media lists. In 30 days, Brand24 showed $820,000 in advertising value for HypeAuditor. The tool helped HypeAuditor find new PR opportunities and grow their media network.

Pasibus - Restaurants

Pasibus uses Brand24 to track customer feedback and improve marketing. They monitor online mentions, influencer impact, and brand sentiment. Brand24 helps them measure ROI from influencer campaigns a...nd plan budgets better. Pasibus also uses customer insights to shape new menu items and plan expansion. This data-driven approach helps Pasibus grow and connect with customers.

XTB - Financial Services

XTB uses Brand24 to monitor and manage its online reputation in the trading market. The platform helps XTB track brand sentiment, analyze customer feedback, and measure marketing performance. XTB lev...erages AI-powered features like AI Insights and Topic Analysis to quickly uncover trends and key topics. In Q3 2024, XTB gained 108,104 new clients, a 60% increase from the previous year, and saw active clients rise by 69%. Brand24 supports XTB in making data-driven decisions and staying ahead in the financial services industry.

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Frequently Asked Questions(FAQ)

for Brand24

What is Brand24?

Brand24 is media monitoring tool that helps to access brand mentions across social media platforms. This is suited for brands and businesses alike to protect and improve online reputation.

This platform helps to improve customer satisfaction, measure and analyze marketing/PR efforts, track hashtag to find influencers. It provides customer insights, customer engagement, sales opportunities detection in social media, protect brand image, track marketing progress, measure effectiveness, analyze competition, slack integration and is available as mobile app.

It also features mentions feeds and analytics, identify sudden change in discussion volume to spot problematic issues, identify industry influencers, sentiment analysis to better understand customer attitudes, customized alerts, data exporting and filtering.

What is Brand24 used for?

Brand24 is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Social Media Management, Tracking & Monitoring Communications and Engagement Management .