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Kissmetrics vs Google BigQuery: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Kissmetrics vs. Google BigQuery is based on a specific set of business needs and context. The comparison uses 4913 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Kissmetrics and Google BigQuery

Kissmetrics, Google BigQuery, Finteza, Mixpanel, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Kissmetrics covers Engagement Management with Website, Campaign Management, Funnel Analysis, Social Media Management with Website, etc.

Google BigQuery focuses on Lead Analytics, Advertisement with Display Advertisement, Funnel Analysis, Social Media Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Kissmetrics

Focus area

Software Failure Risk

  • medium

logo Google BigQuery

Focus area

Google BigQuery is better than Kissmetrics for

Software Failure Risk

  • low

About

Kissmetrics | Get, keep and grow with Customer Engagement ...

BigQuery: Cloud Data Warehouse | Google Cloud

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

75

57

Total Goals
(we found evidences for)

11

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics


social media management

social media analytics





generation of new leads


helpdesk management


training & onboarding



communication management

sending & publishing communications

tracking & monitoring communications



content management



lifetime value management


segmentation and targeting


competitive intelligence


workflow management


sales document management

proposal & quote management

contract management


lead qualification

lead qualification: behavioural



rating and review management



contact list management


social media marketing


customer feedback management

measuring customer satisfaction


loyalty management

identify target customers


account management




courses & assessment

track learning progress


follower management


influencer marketing


conversion management





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve consistency

  • Build brand awareness

  • Improve internal communications

  • See 8 more
  • Acquire customers

  • Scale best practices

  • Improve efficiency

  • Enhance customer relationships

  • Improve stakeholder relations

  • Increase sales & revenue

  • Increase customer life time value

  • Launch new products

  • Improve visibility

  • Improve digital and social presence

  • Shorten ramp up time

  • Grow market share

  • Build brand awareness

  • Improve ROI

  • Improve internal communications

  • See 12 more

Top Channels

Channels Used

  • social media

  • display advertisement

  • offline

  • user generated content

  • blogs

  • Facebook

  • point of sale

  • e-mail

  • video

  • website

  • Doubleclick

  • on premises

  • review sites

  • Amazon

  • games

  • chat

  • promotions

  • phone calls

  • Twitter

  • See 16 more
  • social media

  • display advertisement

  • offline

  • user generated content

  • blogs

  • Facebook

  • point of sale

  • e-mail

  • video

  • website

  • Doubleclick

  • on premises

  • review sites

  • Amazon

  • games

  • chat

  • promotions

  • phone calls

  • Twitter

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting