Guiding you to choose between Kochava vs. Adjust: 2024

Comparison Summary

Kochava: Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Adjust: Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Kochava and Adjust: Customer Satisfaction Data

Most deployed common Use Cases for Kochava and Adjust

How does Kochava and Adjust address your Advertisement Challenges?

Both Kochava and Adjust are designed for mobile app marketers and advertisers. Kochava focuses on real-time mobile attribution, analytics, and unified audience platforms, while Adjust concentrates on mobile attribution, analytics, and fraud prevention. Kochava offers a variety of behavioral profiles and integrates with various advertising platforms, including Twitter Ads. Adjust provides detailed information on in-app actions and a fraud prevention suite. However, both tools have limitations, with reports of technical issues impacting data accuracy.

"...The business problems that we're solving with Kochava are the conglomeration of all mobile app paid advertising metrics across a host of different platforms and then using that data to report on overall application performance...." Peer review by User

"...You can add how many apps you like to measuring impressions, sessions, clicks on your ads, Install and even Click any menu or events you want in your apps...." Peer review by Moien V, Digital Marketing Specialist, Computer Software

How can Kochava and Adjust enhance your Engagement Management process?

Both Kochava and Adjust allow for audience segmentation and targeted re-engagement campaigns. Kochava distinguishes itself with its comprehensive platform that includes push, SMS, and in-app messaging management, while Adjust focuses on providing detailed insights into user behavior and engagement. Adjust also emphasizes its fraud prevention tools. Both platforms support real-time data visualization, but Kochava offers more robust SQL capabilities for audience refinement. A limitation of both platforms is that they can't guarantee the elimination of all ad fraud.

"...It was useful to track monthly active users while using Kochava as it helps detect audience engagement via mobile in app activities and is useful for audience targeting purposes...." Peer review by Jennifer ZG E, Senior Analyst, Marketing and Advertising

"...Adjust is a cloud-based business intelligence platform solution which helps marketing agencies and mobile app marketers track website traffic sources and engagement across digital channels...." Peer review

How can Kochava and Adjust enhance your Campaign Management process?

Kochava and Adjust are both tools for managing mobile marketing campaigns. Kochava provides a platform for campaign planning, targeting, activation, and optimization. Adjust also offers tools for campaign management, but it focuses on tracking user engagement and optimizing return on investment. Kochava allows marketers to create and manage their own deep links, while Adjust integrates with other platforms like Criteo.

"...Tracking media campaigns...." Peer review by User

"...The deep integration between Criteo and Adjust ensures that our marketing campaigns are leveraging all our in-app user activity in real-time, in a scalable and secure way...." Peer review by Yuri Ivanov, Co-founder, Joom