Kochava vs. Adjust: Marketing Attribution Solution Comparison 2025

Overview: Kochava and Adjust as Marketing Attribution Category solutions.

Kochava excels in enhancing customer relationships and acquiring new clients, with strong support for analytics and custom reporting. Tailored for marketing and advertising, it attracts enterprises across various industries. Adjust focuses on improving ROI and customer lifetime value, emphasizing analytics and ease of migration. It is prominently utilized by larger enterprises in internet and software sectors. Each solution offers unique strengths tailored to distinct market needs.

Kochava: Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Adjust: Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

Kochava and Adjust: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Kochava supports key activities like advertisement, engagement management, and campaign management, aligning well with marketers looking to enhance engagement and communication strategies. read more →

Adjust enhances capabilities particularly in engagement management and campaign management, beneficial for businesses aiming to better follow-up and communicate with customers. read more →

Business Goals

Kochava helps businesses enhance customer relationships and acquire new customers, matching the goals of expanding market presence and increasing customer lifetime value. read more →

Adjust focuses on improving ROI and enhancing customer lifetime value, directly supporting objectives to boost sales and enter new markets. read more →

Core Features

Kochava offers standout features like custom reports and security and privacy, making it a fitting choice for comprehensive data analysis and secure marketing operations. read more →

Adjust offers robust analytics and easy migration, catering to enterprises needing detailed insights and seamless integration of marketing data. read more →

Vendor Support

Kochava provides strong 24/7 vendor support, with options like chat and phone support, reflecting its commitment to aiding companies across different time zones. read more →

Adjust also offers 24/7 support, albeit with limited chat and email options, supporting companies that operate intensively and need constant availability. read more →

Segments and Industries

Kochava is popular among enterprises and marketing and advertising firms, indicating its effectiveness for comprehensive marketing strategies. read more →

Adjust attracts a wide range of business segments, notably large enterprises in internet and software industries, pointing to its scalable and versatile applications. read more →

Operational Alignment

Kochava aligns well with operations across different marketing channels like mobile and offline, suitable for enterprises managing diverse advertising touchpoints. read more →

Adjust fits smoothly into environments with a focus on mobile and social media, ideal for companies wanting to optimize digital interactions and reach. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Phone Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Kochava and Adjust

What makes Kochava and Adjust ideal for Advertisement?

Both Kochava and Adjust are designed for mobile app marketers and advertisers. Kochava focuses on real-time mobile attribution, analytics, and unified audience platforms, while Adjust concentrates on mobile attribution, analytics, and fraud prevention. Kochava offers a variety of behavioral profiles and integrates with various advertising platforms, including Twitter Ads. Adjust provides detailed information on in-app actions and a fraud prevention suite. However, both tools have limitations, with reports of technical issues impacting data accuracy.

"...Due to some technical issues on the platform we reported wrong numbers to the client and optimized accoridng to the wrong numbers, Kochava told us about the technical issue 2 weeks later which is a very long time in advertising world...." Peer review by Jennifer ZG E, Senior Analyst, Marketing and Advertising

"...You can specify which apps you want measured and how many times ads are clicked on and installed...." Peer review by User

What makes Kochava and Adjust ideal for Engagement Management?

Both Kochava and Adjust allow for audience segmentation and targeted re-engagement campaigns. Kochava distinguishes itself with its comprehensive platform that includes push, SMS, and in-app messaging management, while Adjust focuses on providing detailed insights into user behavior and engagement. Adjust also emphasizes its fraud prevention tools. Both platforms support real-time data visualization, but Kochava offers more robust SQL capabilities for audience refinement. A limitation of both platforms is that they can't guarantee the elimination of all ad fraud.

"...Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audience segments...." Peer review

"...Our mobile analytics solution allows to track the performance of mobile marketing campaigns across all advertising sources and enables marketers to analyze and understand user engagement within apps over their full lifetime according to the value they generate...." Peer review from Adjust

How does Kochava and Adjust facilitate Campaign Management?

Kochava and Adjust are both tools for managing mobile marketing campaigns. Kochava provides a platform for campaign planning, targeting, activation, and optimization. Adjust also offers tools for campaign management, but it focuses on tracking user engagement and optimizing return on investment. Kochava allows marketers to create and manage their own deep links, while Adjust integrates with other platforms like Criteo.

"...Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization...." Peer review