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Kochava vs Google Attribution: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Kochava vs. Google Attribution is based on a specific set of business needs and context. The comparison uses 1148 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Kochava and Google Attribution

Kochava, Google Attribution, Adjust, AppsFlyer, etc., belong to a category of solutions that help Marketing Attribution. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Kochava covers Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Contact List Management with E-Mail, etc.

Google Attribution focuses on Advertisement with Offline, Digital Marketing, Social Media Management with Social Media, Direct Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Kochava

Focus area

Kochava is better than Google Attribution for

Software Failure Risk

  • medium

logo Google Attribution

Focus area

Software Failure Risk

  • medium

About

Kochava: Mobile Attribution Platform & Mobile App Analytics

Google Analytics - marketingplatform.google.com

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

45

17

Total Goals
(we found evidences for)

15

5

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign monitoring


contact list management


competitive intelligence


social media management

social media analytics

engaging on social media


training & onboarding


segmentation and targeting








sales document management

contract management


category management


relationship management


lead qualification

lead qualification: behavioural


generation of new leads





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Establish thought leadership

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Improve visibility

  • See 12 more
  • Launch new products

  • Acquire customers

  • Improve brand engagement

  • Improve efficiency

  • Increase sales & revenue

  • See 2 more

Top Channels

Channels Used

  • display advertisement

  • social media

  • Doubleclick

  • offline

  • website

  • promotions

  • mobile

  • e-mail

  • user generated content

  • blogs

  • phone calls

  • See 8 more
  • display advertisement

  • social media

  • Doubleclick

  • offline

  • website

  • promotions

  • mobile

  • e-mail

  • user generated content

  • blogs

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting