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Compare LeadSquared Marketing Automation vs Higher Logic Thrive Marketing

Comparison Summary

For LeadSquared Marketing Automation vs Higher Logic Thrive Marketing comparison, Our AI algorithm looked at 6771 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using LeadSquared Marketing Automation and Higher Logic Thrive Marketing to solve their respective business needs.

Pros and cons of LeadSquared Marketing Automation and Higher Logic Thrive Marketing

LeadSquared Marketing Automation is more suited to businesses that require Customer Engagement and Capturing Leads with Website where as Higher Logic Thrive Marketing is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • low

logo Higher Logic Thrive Marketing

Focus area

Software Failure Risk

  • low

About

Marketing Automation and CRM Software for higher sales productivity

Marketing Automation delivering personalized content and targeted communications

Age

2012

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

80

53

Total Goals
(we found evidences for)

6

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up






campaign analytics

campaign monitoring


generation of new leads



communication management

sending & publishing communications

tracking & monitoring communications




helpdesk management


sales document management

proposal & quote management

contract management



workflow management


referral management


training & onboarding



conversion management





lead qualification

lead qualification: behavioural


sales call management




products & pricelist management


social media management

social media analytics

monitoring social media

engaging on social media





segmentation and targeting


calendar management


customer case management


follower management


personalized marketing


content management


business development


relationship management


lifetime value management



account management



contact list management


loyalty management


competitive intelligence


distribution management



pipeline management


motivation management


social media marketing


subscription management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting