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Lexer CDP vs Manthan Customer360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lexer CDP vs. Manthan Customer360 is based on a specific set of business needs and context. The comparison uses 602 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lexer CDP and Manthan Customer360

Lexer CDP, and Manthan Customer360 belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lexer CDP covers Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.

Manthan Customer360 focuses on Communication Management, Campaign Management, Engagement Management, Lifetime Value Management, etc.

"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice. " - Matt Smith

"Manthan’s sweet spot is advanced customer analytics for retailers. Its robust customer data model underlies prebuilt KPIs and predictive scores, which retailers and other direct-to-consumer brands find alluring. " - The Forrester Wave, Customer Analytics Solutions, Q2 2018

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lexer CDP

Focus area

Lexer CDP is better than Manthan Customer360 for

Software Failure Risk

  • medium

logo Manthan Customer360

Focus area

Software Failure Risk

  • medium

About

Customer Data Platform that helps brands and retailers genuinely understand their customers

Customer Analytics Software delivering a comprehensive understanding of customers behavior

Financials

SERIES B

SERIES D

Business Need

Total Processes
(we found evidences for)

31

21

Total Goals
(we found evidences for)

9

5

Top Processes

Evidences indicate better relative satisfaction


lifetime value management


engagement management

engaging and following up


loyalty management

identify target customers


segmentation and targeting


contact list management


lead qualification




training & onboarding




workflow management


campaign management


sending & publishing communications


communication management

sending & publishing communications


Top Goals

Goals Achieved

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase average basket value

  • Improve efficiency

  • See 6 more
  • Enhance customer relationships

  • Increase average basket value

  • Improve ROI

  • Increase customer life time value

  • Acquire customers

  • See 2 more

Top Channels

Channels Used

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting