Comparison Summary
Introducing Lexer CDP and NectarOM
Lexer CDP, and NectarOM belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lexer CDP covers Lifetime Value Management, Engagement Management with E-Mail, Loyalty Management with E-Mail, Segmentation And Targeting, etc.
NectarOM focuses on Personalized Marketing, Engagement Management, Channel Marketing with Omnichannel, Lifetime Value Management, etc.
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it. " - Sam Hopgood
"I can see the emergence of personalization coming to life through technologies as well as the people and the process. " - Michael Cooper
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform that helps brands and retailers genuinely understand their customers
Automated Consumer Engagement Platform to communicate highly personalized messaging
Financials
SERIES B
Business Need
Total Processes
(we found evidences for)
31
50
Total Goals
(we found evidences for)
9
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve brand engagement
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Increase average basket value
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Improve efficiency
- See 6 more
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Increase sales & revenue
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Enter new markets internationally or locally
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Improve brand engagement
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Increase customer life time value
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Grow market share
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Scale best practices
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Improve digital and social presence
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Build brand awareness
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Improve visibility
- See 9 more
Top Channels
Channels Used
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omnichannel
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e-mail
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social media
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offline
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mobile
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text SMS
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trade shows
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events
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review sites
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Amazon
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mobile app
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phone calls
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on premises
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chat
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user generated content
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blogs
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point of sale
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promotions
- See 15 more
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omnichannel
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e-mail
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social media
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offline
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mobile
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text SMS
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trade shows
-
events
-
review sites
-
Amazon
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mobile app
-
phone calls
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on premises
-
chat
-
user generated content
-
blogs
-
point of sale
-
promotions
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
