Overview: LiveRamp and Adjust as Marketing Attribution Category solutions.

LiveRamp and Adjust cater to marketing attribution, offering distinct features that suit diverse business needs. LiveRamp excels in training and data integration for smaller firms, while Adjust's strength lies in robust analytics for large enterprises, ideal for improving ROI. Businesses can leverage LiveRamp's strong onboarding support and Adjust's AI-powered reports to enhance customer relationships and market presence.

LiveRamp: LiveRamp is the data collaboration platform chosen by innovative companies. Brand and business value are built through flexible collaboration.

Adjust: Adjust accelerates app growth with end-to-end marketing solutions. App growth is measured, optimized, and scaled across platforms using award-winning technology.

LiveRamp and Adjust: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

LiveRamp supports training, advertisement, and communication management, making it useful for businesses focused on comprehensive marketing strategies. read more →

Adjust facilitates engagement management and advertisement, providing robust support for user engagement and follow-up campaigns needed by large marketing teams. read more →

Business Goals

LiveRamp helps businesses acquire new customers, improve ROI, and enter new markets, suiting companies looking to expand and optimize their strategies. read more →

Adjust enhances customer relationships and improves ROI, designed for businesses pursuing improved efficiency and long-term customer value. read more →

Core Features

LiveRamp stands out with its custom reports, analytics, and robust data integration features to ensure smooth data handling and compliance. read more →

Adjust offers exceptional analytics and custom reporting features, meeting the needs of businesses requiring detailed metrics and data insights. read more →

Vendor Support

LiveRamp offers 24/7 support and comprehensive onboarding, appealing to users who value continuous support and guidance. read more →

Adjust provides 24/7 support with a focus on efficient email and phone assistance, suitable for enterprises needing immediate solutions. read more →

Segments and Industries

LiveRamp is utilized by small to large enterprises in IT and marketing, catering to tech-savvy industries with complex needs. read more →

Adjust is primarily used by large enterprises and the internet sector, showing its effectiveness in high-volume industries. read more →

Operational Alignment

LiveRamp fits well with diverse operational workflows, designed for smaller to medium enterprises looking to streamline their marketing processes. read more →

Adjust seamlessly integrates into large-scale operations, suitable for enterprises seeking comprehensive engagement solutions. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Phone Support

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24/7 Support

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Email Support

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Others

Custom Reports

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Analytics

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AI Powered

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Most deployed common Use Cases for LiveRamp and Adjust

Why is LiveRamp and Adjust the best choice for Engagement Management?

LiveRamp focuses on connecting people, data, and devices across both digital and physical channels to enhance customer engagement. LiveRamp facilitates the creation of personalized brand interactions for consumers, while Adjust emphasizes mobile app engagement and analysis. Adjust provides marketers with tools to track app performance, understand user behaviors, and optimize campaigns. Both tools aim to increase user engagement, but LiveRamp emphasizes data connectivity across multiple platforms, while Adjust focuses specifically on mobile applications.

"...Ability to engage potential patients via their consumer profiles...." Peer review by Executive Sponsor

"...We encourage anyone engaging in performance UA to utilize the fraud prevention technology and services, such as FPS from Adjust...." Peer review by Robert Lagus, Associate Director Network Operations, Glispa Global Group

How can LiveRamp and Adjust optimize your Advertisement Workflow?

Liveramp focuses on improving the precision of advertising campaigns across multiple platforms using customer data. Adjust, on the other hand, specializes in mobile app advertising, offering tools for performance tracking, fraud prevention, and user engagement analysis. Both tools enable advertisers to target specific audiences, but Liveramp focuses on cross-channel campaigns while Adjust concentrates on mobile marketing. One limitation of both tools is that they may require technical expertise to fully understand and utilize their functionalities.

"...We are targeting users that are in-market for various advertisers...." Peer review by Administrator

"...The fraud prevention suite prevents mobile advertisement fraud using encryption, installation authentication and spam/fake clicks filters...." Peer review