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Lob Print & Mail vs itracMarketer Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lob Print & Mail vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 1711 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lob Print & Mail and itracMarketer Platform

Lob Print & Mail, itracMarketer Platform, Broadridge Distributed Marketing Solution, Total Expert, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lob Print & Mail covers Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"We use the verification API not only for things sent through Lob but all our packages NOT sent through Lob " - Kyle Harris

"Big plus is customer service, can reach people instantly, highly responsive, people component, person to person contact is really helpful, faster turnaround time. " - Mawer Investment management

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lob Print & Mail

Focus area

Lob Print & Mail is better than itracMarketer Platform for

Software Failure Risk

  • low

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Automated Direct Mail Platform to Program and control direct mail just like email

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2013

Financials

SERIES B

NA

Business Need

Total Processes
(we found evidences for)

49

52

Total Goals
(we found evidences for)

13

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



workflow management


social media management

social media analytics


sales document management


campaign management


products & pricelist management


training & onboarding


loyalty management

customise loyalty program


generation of new leads



lead qualification

lead qualification: technographic


communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting










creating contact list


contact list management

creating contact list


customer feedback management


social media marketing



content management




relationship management


distribution management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • See 10 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting