Looker BI vs. Thoughtspot Analytics: Business Intelligence Solution Comparison 2025

Overview: Looker BI and Thoughtspot Analytics as Business Intelligence Category solutions.

Looker BI and Thoughtspot Analytics both cater to the business intelligence sector with distinct strengths. Looker BI enhances data-driven processes for enterprises of various sizes, excelling in areas essential for large organizations, such as robust analytics and comprehensive data handling. Thoughtspot Analytics, though operating with a compact feature set, is preferred by smaller segments, emphasizing user-friendliness in its analytics approach. Both tools uniquely address strategic objectives but target different user base requirements.

Looker BI: Looker unlocks data value for impactful insights and unique business data experiences. Data-driven decisions are enabled by Looker's powerful analytics.

Thoughtspot Analytics: ThoughtSpot-Analytics is an AI-powered platform enabling anyone to query data in natural language. Accurate answers and actionable insights are provided seamlessly.

Looker BI and Thoughtspot Analytics: Best Use cases based on the customer satisfaction data

Looker BI

4.4

AI Powered

Thoughtspot Analytics

4.3

AI Powered

Key Capabilities Supported

Looker BI facilitates diverse activities like competitive intelligence and workflow management, aligning these with operational needs in large and enterprise environments. read more →

Thoughtspot Analytics focuses on social media management and competitive intelligence, suitable for tasks in smaller or niche market environments. read more →

Business Goals

Looker BI supports goals such as enhancing customer relationships and increasing sales and revenue, meeting the strategic aspirations of growing enterprises. read more →

Thoughtspot Analytics aids in relationship building and revenue growth, appealing especially to businesses entering new markets or improving efficiencies. read more →

Core Features

Major features of Looker BI include an emphasis on custom reports and integration capabilities, essential for comprehensive data analysis and reporting. read more →

Thoughtspot Analytics offers AI-powered insights and easy data import/export functions, streamlining basic analytics for rapid decision-making. read more →

Vendor Support

Looker BI provides extensive 24/7 support, with multiple contact options that cater to enterprise-level needs for ongoing assistance. read more →

Thoughtspot Analytics offers limited support predominantly through phone and email, reflecting simpler operational needs for smaller scale applications. read more →

Segments and Industries

Looker BI is widely used across various industries like the Internet and IT, demonstrating its flexibility for enterprise, large, and mid-market users. read more →

Thoughtspot Analytics finds appeal in design and utility sectors, predominantly among small businesses and emerging markets. read more →

Operational Alignment

Looker BI integrates well into enterprise workflows, supporting complex environments with a strong emphasis on scalability. read more →

Thoughtspot Analytics aligns with simple operational setups, suiting smaller firms that need agile analytics capabilities. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Email Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Looker BI and Thoughtspot Analytics

What solutions does Looker BI and Thoughtspot Analytics provide for Competitive Intelligence?

Looker Bi and Thoughtspot Analytics are both used for business intelligence. Both tools provide data analysis and visualization capabilities. Looker Bi focuses on data discovery and self-service analytics, allowing users to query data without coding knowledge. Thoughtspot Analytics emphasizes intuitive and responsive business intelligence, with an emphasis on real-time data insights.

"...Rather than having to always go to the Business Intelligence or Analytics team, people of any level can query data without any SQL knowledge or understanding and yield results that are either directly actionable or ask more questions that can be answered using Looker...." Peer review by Daniel de Sybel, Marketing and Advertising

"...We researched several business intelligence products and each came with its own strengths and limitations...." Peer review by Taylor Culver, AVP Product Management & Data, Sterling BackCheck

What benefits does Looker BI and Thoughtspot Analytics offer for Lead Analytics?

Looker Bi and ThoughtSpot Analytics both offer business intelligence and data analytics solutions for lead analysis. Looker Bi provides a platform where users can query data without SQL knowledge, while ThoughtSpot Analytics uses artificial intelligence to empower non-technical users with data insights. ThoughtSpot Analytics focuses on speed and efficiency in data analysis, while Looker Bi emphasizes customizable embedded analytics. Both tools have limitations, as they require users to have basic data literacy skills to effectively use their features.

"...The fact that a Technical Product Manager and a Director of Strategy can lead the analytics...." Peer review by Ben Z, Technical Product Manager

"...In an attempt to assist you with what can become a daunting task of selecting the right product, these are the top-28 best analytics and business intelligence platforms for 2018. ..." The 28 Best Analytics and Business Intelligence Platforms for 2018

What Are the key features of Looker BI and Thoughtspot Analytics for Engagement Management?

Looker Bi and Thoughtspot Analytics both provide tools to analyze user engagement and identify patterns. Looker Bi focuses on data visualization and analysis, empowering users to explore data independently and make decisions based on insights. Thoughtspot Analytics emphasizes engagement through AI-powered search and conversational interfaces, making data accessible to a wider audience. A limitation of both tools is that they require users to understand the underlying data and data models.

"...Tracking user engagement for our SMS based product was nearly impossible before we integrated Looker...." Peer review by Adam B., Internet

"...ThoughtSpot allows your agency to create a centralized view to better understand where inefficiencies and bottlenecks exist and improve response times and citizen engagement. ..." ThoughtSpot for Public Sector