Guiding you to choose between Lytics CDP vs. Tealium Audiencestream CDP: 2024

"...We're able to create look-a-like audiences for display advertising using Lytics data...." Peer review by User

"...Siloed data has a cost to a business - lack of personalization, higher advertising costs, digital waste and duplication, lower productivity, and even increased risk to the patient s health - Madelyn Mills, Director, Marketing Platforms & Analytics, Providence St. Joseph Health ..." Case Study Providence St. Joseph Health

"...I like from URL visited to content they have engaged with on-site...." Peer review by Alam M, Head Of Marketing, Consumer Goods

"...We use Tealium AudienceStream CDP to capture robust data from a myriad of sources, cleanse and connect the data to our client's solutions in real-time and drive customer engagement through personalization communications...." Peer review by Nicholas A, Senior DIrector of Analytics

"...the ability to collect massive amounts of data, and deploy that to execute targeted marketing campaigns...." Peer review by User

"...We had problems personalizing campaigns across multiple marketing channels, and tracking behavior cross-domain to see how our campaigns were performing...." Peer review by Jared G, Sr. Director, Analytics

"...Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites...." Peer review by Hailey S, Renewals Marketing Associate, Publishing

"...Cross channel marketing, customer stitching, email segmentation, targeted marketing, personalized content/communications...." Peer review by User

"...If they were able to bridge the data gap, their call center could then be empowered to deliver even more personalized support. ..." Case Study Providence St. Joseph Health

"...If someone has come to six games and every game is a Lakers game, when we send them an email, we re going to highlight the next time we play the Lakers...." Case Study Utah Jazz