cuspera logo CUSPERA

Meltwater consumer insights vs Falcon.io (now Brandwatch Social Media Management): 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater consumer insights vs. Falcon.io (now Brandwatch Social Media Management) is based on a specific set of business needs and context. The comparison uses 6530 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater consumer insights and Falcon.io (now Brandwatch Social Media Management)

Meltwater consumer insights, Falcon.io (now Brandwatch Social Media Management), Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater consumer insights covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

Falcon.io (now Brandwatch Social Media Management) focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"Linkfluence had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable. " - Colin T Baughman

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater consumer insights

Focus area

Meltwater consumer insights is better than Falcon.io (now Brandwatch Social Media Management) for

Software Failure Risk

  • medium

logo Falcon.io (now Brandwatch Social Media Management)

Focus area

Falcon.io (now Brandwatch Social Media Management) is better than Meltwater consumer insights for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

The Platform for Every Kind of Social Media Marketer - Falcon

Age

2005

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

57

87

Total Goals
(we found evidences for)

11

14

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management


sales review & feedback


touchpoint management



performance management


loyalty management

customise loyalty program



lead qualification


international marketing


segmentation and targeting


workflow management


channel management


calendar management






contact list management


knowledge management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Grow market share

  • Improve visibility

  • Increase sales & revenue

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more
  • social media

  • Instagram

  • website

  • Facebook

  • offline

  • on premises

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • chat

  • LinkedIn

  • promotions

  • mobile

  • e-mail

  • Pinterest

  • mobile app

  • Facebook page

  • print media

  • magazine

  • mass media

  • games

  • Facebook at work

  • omnichannel

  • Whatsapp

  • television

  • review sites

  • Yelp

  • point of sale

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting