Customer stories

Product Business Settings

Falcon.io (now Brandwatch Social Media Management) is popular in Marketing And Advertising, Education, and Internet industries and is widely used by Mid Market, Small Business, and Enterprise.

Falcon.io (now Brandwatch Social Media Management) Product Overview

Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

How satisfied the customers are with Falcon.io (now Brandwatch Social Media Management) use-cases

Reviews

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools." - Emily Zangari
"When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon." - Stephanie Yamkovenko

Falcon.io (now Brandwatch Social Media Management) Customer Insights, Testimonials and Case Studies

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Social Media Management?

How can Falcon.io (now Brandwatch Social Media Management) optimize your Communication Management Workflow?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Engagement Management?

How does Falcon.io (now Brandwatch Social Media Management) address your Content Management Challenges?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Collaboration?

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

It helps you publish content across channels with consistent brand quality and approval workflow. It helps you manage all community engagements from one common inbox and plan automated ad campaigns.

It helps you track social media trends, and brand perception and derive sentiment analysis to plan your social media campaigns. It provides your dynamic real-time insights across. It gives a better view of your target audience with individual profile cards built using their social activity and also aggregates audience discussing a particular topic or sharing hashtags for better segmentation for targeted ad campaigns.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko

Hato Hone St John - Pharmaceuticals And Healthcare

Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used Brandwatch to centralize social media management, making conte...nt planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.

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Petstock - Retail

Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.

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TSL Media Group - Media Production

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.

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Supernatural - Marketing And Advertising

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

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Bimbo - Consumer Goods

Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed the situation by visualizing the crisis in real-time and implementing a campaign ...strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.

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Metia - Marketing And Advertising

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.

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Brandwatch: Social Media Monitoring

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Peers used Falcon.io (now Brandwatch Social Media Management) for social media management and communication management

Falcon.io (now Brandwatch Social Media Management) Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (4)
Analytics

3.99/5

Read Reviews (313)
Custom Reports

3.75/5

Read Reviews (776)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (4)
Analytics

3.99/5

Read Reviews (313)
Custom Reports

3.75/5

Read Reviews (776)

Software Failure Risk Guidance

?

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Brandwatch News

Product
 

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive
 

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership
 

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Partnership
 

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C