Falcon.io (now Brandwatch Social Media Management) Overview

Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Falcon.io (now Brandwatch Social Media Management).

Other use cases:

  • Content Management
  • Collaboration
  • Social Media Marketing
  • Campaign Management
  • Helpdesk Management
  • Workflow Management
  • Advertisement
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Falcon.io (now Brandwatch Social Media Management).

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Falcon.io (now Brandwatch Social Media Management) Use-Cases and Business Priorities: Customer Satisfaction Data

Falcon.io (now Brandwatch Social Media Management) works with different mediums / channels such as Social Media.

Falcon.io (now Brandwatch Social Media Management)'s features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Falcon.io (now Brandwatch Social Media Management) support capabilities include Phone Support, Email Support, Chat Support, etc. also Falcon.io (now Brandwatch Social Media Management) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools." - Emily Zangari

Peer review evidence (same sources as the product rating summary)

"...How Falcon combines so many different functionalities into one integrated whole that helps to streamline the management of social media properties substantially...." Peer review by Ewoudt C, Head of Social Media (Organic, Paid & Earned), Marketing and Advertising
"...This same concept also applies to the content Gorillas publishes on its social profiles and pages...." Case Study Gorillas
"...*unified approach for strategy *content release processes *customer engaging *analysis of all social media channels in one report...." Peer review by Anna Linn Z, Senior Social Media Manager, Corporate PR & Social Media

Falcon.io (now Brandwatch Social Media Management), Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Falcon.io (now Brandwatch Social Media Management)

Top Industries

  • Marketing and Advertising
  • Education
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Falcon.io (now Brandwatch Social Media Management) is popular in Marketing And Advertising, Education, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Falcon.io (now Brandwatch Social Media Management) Customer wins, Customer success stories, Case studies

How can Falcon.io (now Brandwatch Social Media Management) optimize your Social Media Management Workflow?

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Communication Management?

How does Falcon.io (now Brandwatch Social Media Management) address your Engagement Management Challenges?

What makes Falcon.io (now Brandwatch Social Media Management) ideal for Content Management?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Collaboration?

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
 

Wargaming - Entertainment - Large

Nicosia, Cyprus

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With Brandwatch, they now gather and organize all socia...l media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.

 

Virgin Holidays - Hospitality - Large

London, UK

Brandwatch Consumer Research helped Virgin Holidays launch the Trending Travel Guide. This guide uses social media data to show popular destinations. Visitors to the guide view 14.75% more pages and ...spend 75.29% longer per session than on other content. Virgin Holidays improved its content marketing and won a Drum Award for best travel and leisure strategy. The project boosted organic search rankings for long-tail keywords.

 

VR-NetWorld - Financial Services - Medium

Bonn, Germany

Brandwatch Vizia helped VR-NetWorld replace outdated PDF reports with live, real-time dashboards. The team set up automated monitoring for 150 member banks, tracking sentiment, trends, and competitor... activity. Social media analytics from Facebook, Twitter, Instagram, and YouTube were integrated for deeper insights. The solution enabled fast, data-driven responses to crises and emerging topics. Member banks now access up-to-date information, saving significant manual effort.

 

Veganz - Food & Beverages - Medium

Berlin, Germany

Brandwatch helped Veganz grow from a startup to a leading vegan food brand in Germany. Veganz used Brandwatch Consumer Research to track market trends and understand customer feedback after a major r...ebranding. Social listening showed a 22% increase in positive brand mentions during a key campaign. The insights guided marketing, improved campaign targeting, and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in learning from feedback and staying innovative.

 

Thrasio - Consumer Goods - Large

Walpole, USA

Brandwatch helped Thrasio cut response times by 50% and resolution times by 80%. Thrasio used Brandwatch Engage and AI Analyst Iris to manage customer engagement across social media. The team central...ized all social interactions on one platform. They used AI to suggest replies and analyze customer sentiment. Customer satisfaction increased by 15%.

 

The Sociable Society - Marketing And Advertising - Small

USA

Brandwatch Influence helped The Sociable Society, a boutique influencer marketing agency, save 30% of work hours. The team doubled in size and took on 50% more clients. Before, they lost time on admi...n tasks and tracking posts. Now, real-time analytics and streamlined workflows let them focus on clients and growth. Brandwatch Influence made campaign reporting and client management much faster.

Brandwatch: Social Media Monitoring

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Falcon.io (now Brandwatch Social Media Management)

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

It helps you publish content across channels with consistent brand quality and approval workflow. It helps you manage all community engagements from one common inbox and plan automated ad campaigns.

It helps you track social media trends, and brand perception and derive sentiment analysis to plan your social media campaigns. It provides your dynamic real-time insights across. It gives a better view of your target audience with individual profile cards built using their social activity and also aggregates audience discussing a particular topic or sharing hashtags for better segmentation for targeted ad campaigns.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Falcon.io (now Brandwatch Social Media Management) for social media management and communication management

Falcon.io (now Brandwatch Social Media Management) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (4)
Analytics

3.99/5

Read Reviews (313)
Custom Reports

3.75/5

Read Reviews (776)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (4)
Analytics

3.99/5

Read Reviews (313)
Custom Reports

3.75/5

Read Reviews (776)

Software Failure Risk Guidance

?

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C