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Meltwater consumer insights vs Hootsuite: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater consumer insights vs. Hootsuite is based on a specific set of business needs and context. The comparison uses 60065 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater consumer insights and Hootsuite

Meltwater consumer insights, Hootsuite, Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater consumer insights covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

Hootsuite focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"With Linkfluence, we’re leading a huge transformation in agencies - the way people work and their approach to strategic planning. Since 2014, we increasingly rely on social data to fuel creativity by better understanding consumer behaviors and trend...s. Social listening helps us stay one step ahead in the industry and win clients with creative, data-backed campaigns. " - Gildas Launay

"Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. " - Courtney Fischbach

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater consumer insights

Focus area

Meltwater consumer insights is better than Hootsuite for

Software Failure Risk

  • medium

logo Hootsuite

Focus area

Hootsuite is better than Meltwater consumer insights for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Age

2008

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

57

128

Total Goals
(we found evidences for)

11

20

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management


sales review & feedback


touchpoint management



performance management


loyalty management

customise loyalty program



lead qualification



international marketing


segmentation and targeting



channel management


workflow management



follower management



advocacy management



creating knowledge base


knowledge management

creating knowledge base




contact list management


account management




trade show marketing


calendar management


promotion management


community building







relationship management


community marketing


business development




personalized marketing







conference call management


distribution management


lifetime value management


create learning path


courses & assessment

create learning path




revenue cycle management



discount management


referral management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more
  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting