Hootsuite: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Hootsuite
Brand: Hootsuite
Rating: 4.23 (58847 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(58847)

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

AI Powered

Hootsuite Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Campaign Management
Lead Engagement
Media Planning

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.

Other priorities:

Improve ROI
Build Brand Awareness
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Scale Best Practices
Improve Internal Communications
Grow Market Share
Enter New Markets Internationally Or Locally
Launch New Products
Establish Thought Leadership
Improve Efficiency
Improve Visibility
Improve Consistency
Manage Risk
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Navigation

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Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data

Hootsuite works with different mediums / channels such as Social Media.

Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.

Reviews

"I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell." - Nick Nunes

Hootsuite, Buffer, Sprout Social, Zoho Social, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hootsuite

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hootsuite Use Cases

How efficiently Does Hootsuite manage your Social Media Management?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.

"...A dashboard that let's you manage all your social content and media in one place?..." Peer review by Leann M., Author, Publishing

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How can Hootsuite enhance your Communication Management process?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.

"...It is good for small agencies looking for an affordable tool to schedule social media posts and track mentions...." Peer review by Barbara Carneiro, Disciple & Head Honcho, Word Revolution

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How can Hootsuite optimize your Engagement Management Workflow?

Hootsuite enables users to manage multiple social media accounts from a central platform. It provides tools to schedule posts, monitor engagement, and analyze performance. While Hootsuite offers extensive functionality, its limited real-time engagement features may not be ideal for all users.

"...Its a great tool for engaging with the audience, social engagement with audience has been much better with the Hootsuite...." Peer review by Verified Reviewer, Information Technology and Services

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How can Hootsuite enhance your Content Management process?

Hootsuite enables users to schedule content across multiple social media platforms, facilitating seamless content publishing. Users can visualize scheduled content and track marketing results within the platform. Despite its functionality, Hootsuite has limitations in link tracking for URLs shortened outside of its system.

"...- you can build your own dashboard to see all social media profiles on one view - easy way to post content..." Peer review by Marcel Kattner

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How does Hootsuite facilitate Social Media Marketing?

Hootsuite is a comprehensive social media marketing platform that helps users manage, analyze, and schedule social media content across multiple platforms. It simplifies social media marketing tasks by streamlining content scheduling and providing valuable insights to maximize time and effort. While Hootsuite provides valuable features, its reporting capabilities remain limited, particularly in the Pro package.

"...I am the marketing and social media coordinator and I use Hootsuite nearly every day to schedule social media across platforms...." Peer review by Emily Hammell, Marketing and Social Media Coordinator, Becovic Management Group

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89+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes
Jason Boucher Social Media Manager UNH	Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher
Courtney Fischbach VP Social Media Leggmason	Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach

CUSTOMERS	TESTIMONIALS
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes
Jason Boucher Social Media Manager UNH	Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher
Courtney Fischbach VP Social Media Leggmason	Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
The British Museum	NA	Case Study The British Museum How the British Museum Increased  Social Media Engagement by 126% Read More
Nokia Telecommunications	Telecommunications	CASE STUDY Nokia Nokia became the top social influencer at Mobile World Congress 2017, achieving 9 million impressions and 48,000 new followers in five days through an innovative social media strategy. Read More
Georgia State University Education	Education	Case Study Georgia State University How Georgia State University Built a Global Community of Brand Advocates Read More

Video

How to Use the App Directory in Hootsuite

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .