Hootsuite Overview
Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.
Use Cases
Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.
Business Priorities
Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.
Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data
Hootsuite works with different mediums / channels such as Social Media.
Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.
Reviews
"Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table." - Jason Boucher
Peer review evidence (same sources as the product rating summary)
"...When you're managing multiple social media networks for a person, group, or company Hootsuite shines...." Peer review by Sharon A. Dawson, DTM, Marketing Manager, TheeDesign
"...We use Hootsuite to automate our social media posts across Facebook, Instagram and Twitter for our entire organization...." Peer review by Ed Hart, Chief Marketing Officer, South Cypress
"...I received a follow up to my ticket saying they were behind, and then never heard from anyone...." Peer review by Shilleah S., Sales and Marketing Manager, Consumer Services
Hootsuite, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Hootsuite
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.
Hootsuite Customer wins, Customer success stories, Case studies
What Are the key features of Hootsuite for Communication Management?
What benefits does Hootsuite offer for Engagement Management?
How can Hootsuite enhance your Content Management process?
23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher |
|
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
|
A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jason Boucher Social Media Manager UNH |
Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher |
|
Nick Nunes Social Media and Search Manager Bell |
I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes |
|
Dominique Jolicoeur Advisor, Digital Marketing CMA |
A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur |
How to Use the App Directory in Hootsuite
Frequently Asked Questions (FAQ)
What buyers ask before choosing Hootsuite
What is Hootsuite?
Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.
It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.
It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.
What is Hootsuite used for?
What are the top features of Hootsuite?
Who uses Hootsuite?
What are Hootsuite alternatives?
Where is Hootsuite located?
Peers used Hootsuite for social media management and communication management
Hootsuite Competitors
Hootsuite Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (48) |
| Analytics | Read Reviews (3366) |
| Custom Reports | Read Reviews (7387) |
Hootsuite Integrations
Hootsuite integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Hootsuite
Software Failure Risk Guidance
?for Hootsuite
Overall Risk Meter
Top Failure Risks for Hootsuite
Hootsuite Inc. News
Hootsuite Rebuilds for the AI Era, Introduces Wisdom AI Agent
Hootsuite introduces Wisdom, a social-first AI agent, and Social OS, an AI-powered operating system, to enhance social intelligence and business operations. Wisdom leverages proprietary social data for real-time insights, while Social OS integrates Hootsuite's products for seamless social media management. New MCP connectors enable integration with existing AI tools.
Hootsuite launches Social OS and Wisdom
Hootsuite launched Social OS, reorganizing its product suite into four AI-driven tools: Perch, Nest, Parliament, and Lumen, all connected by the Wisdom AI layer. New MCP connectors enable integration of Hootsuite's social intelligence into external AI workflows. The launch emphasizes real-time social data utilization to enhance customer anticipation and decision-making.
Meet Hootsuite Social OS: The social media AI tool for 2026
Hootsuite has introduced Social OS, an AI-native social operating system designed to integrate social intelligence, content creation, customer care, and employee advocacy. The platform includes four apps—Perch, Nest, Lumen, and Parliament—unified by Wisdom, a social-first AI agent. This rebuild focuses on AI-driven workflows, enhancing capabilities across social media management and employee advocacy.
Hootsuite Rebuilds for the AI Era, Introducing Wisdom
Hootsuite introduces Wisdom, a social-first AI agent, transforming live social signals into actionable intelligence. This launch is part of Hootsuite's new Social OS, an AI-driven operating system that integrates social intelligence, publishing, customer care, and advocacy. The system includes MCP connectors, enabling AI agents to access Hootsuite insights within existing workflows.
Hootsuite Inc. Profile
HQ Location
5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Employees
501-1000
Social
Financials
SERIES C
What solutions does Hootsuite provide for Social Media Management?