Hootsuite: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Hootsuite
Brand: Hootsuite
Rating: 4.23 (58847 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(58847)

Social Media Marketing & Management Tool

AI Powered

Hootsuite Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Campaign Management
Lead Engagement
Media Planning

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.

Other priorities:

Improve ROI
Build Brand Awareness
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Scale Best Practices
Improve Internal Communications
Grow Market Share
Enter New Markets Internationally Or Locally
Launch New Products
Establish Thought Leadership
Improve Efficiency
Improve Visibility
Improve Consistency
Manage Risk
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Navigation

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Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data

Hootsuite works with different mediums / channels such as Social Media.

Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.

Reviews

"Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table." - Jason Boucher

Hootsuite, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hootsuite

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hootsuite Use Cases

How can Hootsuite enhance your Social Media Management process?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.

"...I love how easy it is to integrate our social networks and schedule posts ahead of time...." Peer review by Angela W., studio owner, Health, Wellness and Fitness

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How does Hootsuite address your Communication Management Challenges?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.

"...It also allows me to effectively pre-schedule social media posts days, weeks, or even months ahead of time...." Peer review by Greg Dungan, Owner, Two Creative Design Group, LLC

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How does Hootsuite address your Engagement Management Challenges?

Hootsuite enables users to manage multiple social media accounts from a central platform. It provides tools to schedule posts, monitor engagement, and analyze performance. While Hootsuite offers extensive functionality, its limited real-time engagement features may not be ideal for all users.

"...It is excellent for consulting lead engagement, and for making fully programmable automated publications...." Peer review by Bruno F, Web Designer, Education

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What benefits does Hootsuite offer for Content Management?

Hootsuite enables users to schedule content across multiple social media platforms, facilitating seamless content publishing. Users can visualize scheduled content and track marketing results within the platform. Despite its functionality, Hootsuite has limitations in link tracking for URLs shortened outside of its system.

"...Hootsuite is an excellent service that allows my company to post content for our various social media platforms...." Peer review by Karissa D., Marketing and Advertising

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Why is Hootsuite the best choice for Social Media Marketing?

Hootsuite is a comprehensive social media marketing platform that helps users manage, analyze, and schedule social media content across multiple platforms. It simplifies social media marketing tasks by streamlining content scheduling and providing valuable insights to maximize time and effort. While Hootsuite provides valuable features, its reporting capabilities remain limited, particularly in the Pro package.

"...Hootsuite solves this problem and is a social media marketers best friend for that reason. . ...." Peer review by Zach P., Communications Specialist, Non-Profit Organization Management

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89+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Jason Boucher Social Media Manager UNH	Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher
Courtney Fischbach VP Social Media Leggmason	Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur

CUSTOMERS	TESTIMONIALS
Jason Boucher Social Media Manager UNH	Hootsuite and Syracuse University are both renowned in their industries. With this higher education, I am confident that I can grow from manager to director of social media as I bring that much more to the table. Testimonial By Jason Boucher
Courtney Fischbach VP Social Media Leggmason	Having the listening tools and knowledge is key to socially securing the brand. Our compliance department is more comfortable with the medium now that protocol, standards, and guidelines are established. Testimonial By Courtney Fischbach
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur

Case Studies

Retail

CASE STUDY Amway

Amway's collaboration with Hootsuite increased global campaign revenue by 500%, with $45 million generated. 96% of ABOs engaged on the new platform, utilizing hashtags over 100,000 times.

Entertainment

CASE STUDY Auckland Philharmonia Orchestra

The Auckland Philharmonia Orchestra increased its social media followers by 82% and reached over 500,000 people per livestream, saving over 3.3 hours weekly using Hootsuite.

Education

CASE STUDY The University of Sydney

The University of Sydney improved brand sentiment by 31.5%, Instagram engagement is 4x above benchmarks, and social video views increased by 41% year-over-year through strategic social media alignmen...t.

Computer Software

CASE STUDY Amplify

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Telecommunications

CASE STUDY Nokia

Nokia became the top social influencer at Mobile World Congress 2017, achieving 9 million impressions and 48,000 new followers in five days through an innovative social media strategy.

How to Use the App Directory in Hootsuite

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .