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Meltwater consumer insights vs Sprout Social: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater consumer insights vs. Sprout Social is based on a specific set of business needs and context. The comparison uses 30148 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater consumer insights and Sprout Social

Meltwater consumer insights, Sprout Social, Infegy Atlas, YouScan, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater consumer insights covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Reputation Management with Social Media, etc.

Sprout Social focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"When we started our partnership with Linkfluence, our key goal was to ensure social data and consumer insights would drive every business decision we make. This could only be possible with powerful technology and an innovative approach to research. ...Linkfluence was one of the key enablers that helped us become a truly consumer-centric organization " - Florence Rainsard

"Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service te...am couldn’t believe that it was so simple to just turn on, but it became quite clear how useful the bots would be for them. " - Chloe Bebbington

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater consumer insights

Focus area

Meltwater consumer insights is better than Sprout Social for

Software Failure Risk

  • medium

logo Sprout Social

Focus area

Sprout Social is better than Meltwater consumer insights for

Software Failure Risk

  • medium

About

Consumer insights platform to uncover high-value insights.

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Age

2010

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

57

116

Total Goals
(we found evidences for)

11

19

Top Processes

Evidences indicate better relative satisfaction


social media management

monitoring social media

social media analytics

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications



reputation management


competitive intelligence


generation of new leads


customer feedback management


opportunity management



campaign management

campaign monitoring

campaign analytics



social media marketing


sales call management

call transcription


rating and review management



helpdesk management


sales document management

proposal & quote management





products & pricelist management


training & onboarding




influencer management


motivation management


influencer marketing



conversion management


sales review & feedback


touchpoint management



performance management



loyalty management

customise loyalty program



lead qualification



international marketing


segmentation and targeting


workflow management



channel management




contact list management


relationship management


advocacy management



community building




promotion management




account management


calendar management




lifetime value management



revenue cycle management


follower management



knowledge management


business development


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve efficiency

  • See 8 more
  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • Instagram

  • website

  • mobile

  • offline

  • LinkedIn

  • user generated content

  • video

  • blogs

  • on premises

  • promotions

  • mobile app

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • Pinterest

  • chat

  • review sites

  • omnichannel

  • print media

  • magazine

  • support groups

  • mass media

  • Slack

  • trade shows

  • Glassdoor

  • games

  • television

  • events

  • Netflix

  • causes and charity

  • coupons

  • channel partners

  • Tripadvisor

  • display advertisement

  • newsletter

  • mobile ads

  • Yelp

  • text SMS

  • radio

  • Facebook at work

  • Snapchat

  • See 42 more
  • social media

  • Twitter

  • Facebook

  • Instagram

  • website

  • mobile

  • offline

  • LinkedIn

  • user generated content

  • video

  • blogs

  • on premises

  • promotions

  • mobile app

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • Pinterest

  • chat

  • review sites

  • omnichannel

  • print media

  • magazine

  • support groups

  • mass media

  • Slack

  • trade shows

  • Glassdoor

  • games

  • television

  • events

  • Netflix

  • causes and charity

  • coupons

  • channel partners

  • Tripadvisor

  • display advertisement

  • newsletter

  • mobile ads

  • Yelp

  • text SMS

  • radio

  • Facebook at work

  • Snapchat

  • See 42 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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low

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Business Setting