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Sprout Social: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Sprout Social
Brand: Sprout Social
Rating: 4.36 (28930 reviews)

4.36 5

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(28930)

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

AI Powered

Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Workflow Management
Campaign Management
Helpdesk Management

See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

Enhance Customer Relationships
Improve ROI
Build Brand Awareness
Acquire Customers
Scale Best Practices
Increase Sales & Revenue
Launch New Products
Grow Market Share
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Internal Communications
Improve Efficiency
Improve Consistency
Improve Stakeholder Relations
Improve Navigation
Increase Customer Life Time Value
Improve Visibility

See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away." - Emily Allen

Sprout Social, Hootsuite, Zoho Social, Buffer, Agorapulse, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

Marketing and Advertising
Education
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sprout Social Use Cases

What makes Sprout Social ideal for Social Media Management?

Sprout Social facilitates the scheduling and management of social media content across multiple platforms. It provides comprehensive analytics and reporting features, including engagement insights by post type. While Sprout Social offers robust capabilities, it has limited integrations and lacks LinkedIn and Google+ analytics in reports.

"...I also love the option to download our data into excel for use in our own internal social media dashboard...." Peer review by Ashley Rudolph, Associate Director of Marketing, Digital Media, Uncommon Schools

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How can Sprout Social optimize your Communication Management Workflow?

Sprout Social enables businesses to schedule, manage, and monitor social media interactions across various platforms. It allows users to compose, respond to, and track social activity, providing a comprehensive social media management solution. While the platform is robust, it lacks the ability to include comments when submitting posts for approval.

"...It's an all in one social media management site where I can navigate between analytics, conversations, and posting messages...." Peer review by User in Motion Pictures and Film

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What solutions does Sprout Social provide for Engagement Management?

Sprout Social offers robust engagement management capabilities, allowing users to monitor incoming messages, schedule posts, analyze engagement data, and manage multiple accounts from a single platform. The software enables efficient customer service by assigning comments and tasks to other users. The platform's usefulness may be diminished when used in conjunction with other engagement management platforms.

"...If you're looking for conversation and engagement management, or maybe you're just looking for analytics and scheduling...." Peer review by Jennifer B, Customer Service & E-Marketing Coordinator, Marketing and Advertising

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What benefits does Sprout Social offer for Content Management?

Sprout Social is a content management platform that enables users to schedule posts, track analytics, and manage multiple social media accounts from a single location. It also provides tools for creating content calendars and identifying target audiences. Sprout Social's limitations include a multi-step process for scheduling content in the Queue.

"...It is easy to schedule content, drag and drop and determine which pages you wish for the content to post from...." Peer review by Internal Consultant

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How does Sprout Social facilitate Social Media Marketing?

Sprout Social provides a comprehensive platform for managing and analyzing social media marketing efforts. It streamlines social media marketing across various platforms, offering features that enhance content marketing and customer service. Sprout Social's cost can be a limiting factor for smaller businesses with limited social media marketing needs.

"...It helped with social media marketing campaigns and helped us with the reporting understand the data. ...." Peer review by Helen R., VP, Media Production

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79+ more Business Use Cases

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Emily Allen Social Media Community Manager Inspire Medical Systems	Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away. Testimonial By Emily Allen
Nicola Smith Senior Social Marketing Manager TUI	When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Chloe Bebbington Social Media Marketing Manager River Island	Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service team couldn’t believe that it was so simple to just ...turn on, but it became quite clear how useful the bots would be for them. Testimonial By Chloe Bebbington

CUSTOMERS	TESTIMONIALS
Emily Allen Social Media Community Manager Inspire Medical Systems	Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away. Testimonial By Emily Allen
Nicola Smith Senior Social Marketing Manager TUI	When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Chloe Bebbington Social Media Marketing Manager River Island	Knowing that our customer service team would have similar queries come through, which would need the same responses, we wanted the Chatbot functionality to manage that for them. The function is so easy to implement. At first, the customer service team couldn’t believe that it was so simple to just ...turn on, but it became quite clear how useful the bots would be for them. Testimonial By Chloe Bebbington

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Rover Consumer Services	Consumer Services	Case Study Rover How Rover uses Sprout Social to measure and optimize performance on a global scale Read More
TUI Hospitality	Hospitality	Case Study TUI Customer support and content solutions: Why Sprout Social is just the ticket for TUI UK Read More
TUI Hospitality	Hospitality	Case Study TUI Customer support and content solutions: Why Sprout Social is just the ticket for TUI UK Read More

Video

Social Customer Care by Sprout Social

Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Hootsuite, Zoho Social, Buffer and Agorapulse are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.

Peers used Sprout Social for social media management and communication management

Sprout Social Competitors

More Sprout Social Alternatives...

Sprout Social Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.25/5 ★ Read Reviews (33)
Analytics	4.41/5 ★ Read Reviews (2923)
Custom Reports	4.27/5 ★ Read Reviews (5945)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.25/5 ★ Read Reviews (33)
Analytics	4.41/5 ★ Read Reviews (2923)
Custom Reports	4.27/5 ★ Read Reviews (5945)

Software Failure Risk Guidance

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape - GlobeNewswire

Sprout Social has been recognized as a leader in social marketing software for large enterprises by IDC MarketScape.

16/12/2024 - source

Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape - StockTitan

Sprout Social has been recognized as a leader in social marketing software for large enterprises by IDC MarketScape.

16/12/2024 - source

Papa Johns cuts customer service response time in half with Sprout Social - Sprout Social

Papa Johns improved its customer service response time by using Sprout Social's tools.

25/11/2024 - source

Sprout Social, Inc Feeds

Sprout Social to Announce Fourth Quarter 2024 Financial Results on February 25 , 2025

Sprout Social will announce its fourth quarter 2024 financial results on February 25, 2025.

07/01/2025 - source

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D

Sprout Social: Use-Cases, Insights and Reviews | 2025 Cuspera

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Failure Risk for Sprout Social ?

Sprout Social Overview

Use Cases

Business Priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Sprout Social Use Cases

What makes Sprout Social ideal for Social Media Management?

How can Sprout Social optimize your Communication Management Workflow?

What solutions does Sprout Social provide for Engagement Management?

What benefits does Sprout Social offer for Content Management?

How does Sprout Social facilitate Social Media Marketing?

79+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study Rover

Case Study TUI

Case Study TUI

Video

Social Customer Care by Sprout Social

Frequently Asked Questions(FAQ)

What is Sprout Social?

What is Sprout Social used for?

What are the top features of Sprout Social?

Who uses Sprout Social?

What are Sprout Social alternatives?

Where is Sprout Social located?

Peers used Sprout Social for social media management and communication management

Sprout Social Competitors

Sprout Social Features

Software Failure Risk Guidance

Sprout Social, Inc News

Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape - GlobeNewswire

Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape - StockTitan

Papa Johns cuts customer service response time in half with Sprout Social - Sprout Social

Sprout Social, Inc Feeds

Sprout Social to Announce Fourth Quarter 2024 Financial Results on February 25 , 2025

Sprout Social, Inc Profile

Get a personalised risk report for Sprout Social

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