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Sprout Social: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Sprout Social
Brand: Sprout Social
Rating: 4.36 (28930 reviews)

4.36 5

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(28930)

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

AI Powered

Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Workflow Management
Campaign Management
Helpdesk Management

See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

Enhance Customer Relationships
Improve ROI
Build Brand Awareness
Acquire Customers
Scale Best Practices
Increase Sales & Revenue
Launch New Products
Grow Market Share
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Internal Communications
Improve Efficiency
Improve Consistency
Improve Stakeholder Relations
Improve Navigation
Increase Customer Life Time Value
Improve Visibility

See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important." - Aaron Bata

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

Marketing and Advertising
Education
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sprout Social Use Cases

What benefits does Sprout Social offer for Social Media Management?

Sprout Social facilitates the scheduling and management of social media content across multiple platforms. It provides comprehensive analytics and reporting features, including engagement insights by post type. While Sprout Social offers robust capabilities, it has limited integrations and lacks LinkedIn and Google+ analytics in reports.

"...This is a great social media management tool, especially for agencies looking for more team collaboration, automation, and reporting...." Peer review by Nichole M, Digital Media Director, Marketing and Advertising

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How does Sprout Social address your Communication Management Challenges?

Sprout Social enables businesses to schedule, manage, and monitor social media interactions across various platforms. It allows users to compose, respond to, and track social activity, providing a comprehensive social media management solution. While the platform is robust, it lacks the ability to include comments when submitting posts for approval.

"...I like how the phone app instantly integrates with things I publish online as well...." Peer review by Haydn W, Chief Flavor Officer, Marketing and Advertising

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What solutions does Sprout Social provide for Engagement Management?

Sprout Social offers robust engagement management capabilities, allowing users to monitor incoming messages, schedule posts, analyze engagement data, and manage multiple accounts from a single platform. The software enables efficient customer service by assigning comments and tasks to other users. The platform's usefulness may be diminished when used in conjunction with other engagement management platforms.

"...I primarily use it to track my company's engagement, along with very basic social media analytics (followers, views, likes/retweets)...." Peer review by Administrator

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Why is Sprout Social the best choice for Content Management?

Sprout Social is a content management platform that enables users to schedule posts, track analytics, and manage multiple social media accounts from a single location. It also provides tools for creating content calendars and identifying target audiences. Sprout Social's limitations include a multi-step process for scheduling content in the Queue.

"...In addition, the reporting features allow us to see the impact our social communities have through our content sharing. ...." Peer review by Kristen C., Director of Events & Content Marketing, Computer Software

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How can Sprout Social enhance your Social Media Marketing process?

Sprout Social provides a comprehensive platform for managing and analyzing social media marketing efforts. It streamlines social media marketing across various platforms, offering features that enhance content marketing and customer service. Sprout Social's cost can be a limiting factor for smaller businesses with limited social media marketing needs.

"...Kymberley Thomson Senior Social Media & Marketing Executive Social data impacts the whole Island...." Case Study River Island

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10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Aaron Bata Head of Customer Experience Tuft & Needle	What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
Rickard Berggren Marketing Manager & Global Content Creative Klarna	Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren
Katelin Keeling Community Manager Solo Stove	Before using Sprout, my agents wouldn’t be able to find and address all incoming Instagram messages during their shifts, creating a backlog for the next person on duty. It’s amazing for our team to no longer spend hours searching for DMs. Testimonial By Katelin Keeling

CUSTOMERS	TESTIMONIALS
Aaron Bata Head of Customer Experience Tuft & Needle	What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
Rickard Berggren Marketing Manager & Global Content Creative Klarna	Social media is a huge asset for getting the message out to our customers and giving us the insights we need to effectively engage them. Testimonial By Rickard Berggren
Katelin Keeling Community Manager Solo Stove	Before using Sprout, my agents wouldn’t be able to find and address all incoming Instagram messages during their shifts, creating a backlog for the next person on duty. It’s amazing for our team to no longer spend hours searching for DMs. Testimonial By Katelin Keeling

Case Studies

Hospital & Health Care

CASE STUDY Vizient

Sprout Social's Employee Advocacy software helped Vizient triple their social media engagements in six months. Vizient used the tool to empower employees to share company content and pre-approved mes...sages. This led to a 200% increase in engagement and a 10x audience reach on a recent campaign. Employee satisfaction with the advocacy program reached 98%. Vizient gained thousands of new followers and won an award for their LinkedIn strategy.

Hospital & Health Care

CASE STUDY Penn State Health

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questio...ns while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

Retail

CASE STUDY Casey's

Sprout Social’s Service Cloud integration helped Casey’s improve customer care. Casey’s used the tool to speed up social media response times. They reduced response time by 90%, from days to just thr...ee to five hours. Communication between guest relations and social teams improved 10 times. Guest satisfaction scores increased by 3%. The integration made it easy for teams to work together and see all customer information in one place.

Health, Wellness and Fitness

CASE STUDY Goally

Goally used Sprout Social to improve its social media strategy. The company wanted to better connect with parents of neurodiverse children. Using Sprout’s Listening tools, Goally grew its followers b...y 254% month over month. They achieved a 100% action rate on TikTok comments and increased productivity by over 50%. Goally also saw a 58% increase in branded search rate during an influencer campaign.

Information Technology and Services

CASE STUDY Ivanti

Sprout Social helped Ivanti build a strong brand ambassador program. Ivanti wanted to boost employee advocacy and brand awareness. With Sprout Social's Employee Advocacy tool, Ivanti learned how to i...mprove their program and set new goals. In the first month, Ivanti saw a 16 million increase in reach and $500,000 in earned media value. Employee adoption of the program grew by 171%.

Sports

CASE STUDY Hudl

Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easil...y with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.

Social Customer Care by Sprout Social

Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.

Peers used Sprout Social for social media management and communication management

Sprout Social Competitors

More Sprout Social Alternatives...

Sprout Social Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.25/5 ★ Read Reviews (33)
Analytics	4.41/5 ★ Read Reviews (2923)
Custom Reports	4.27/5 ★ Read Reviews (5945)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.25/5 ★ Read Reviews (33)
Analytics	4.41/5 ★ Read Reviews (2923)
Custom Reports	4.27/5 ★ Read Reviews (5945)

Software Failure Risk Guidance

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Product 21/09/2025

Sprout Social Launches New Canva Integration to Streamline Design-to-Publishing for Social | Sprout Social

Sprout Social has launched a new integration with Canva, enabling users to send completed designs directly to Sprout's publishing platform. This integration streamlines workflows, reduces errors, and enhances the efficiency of social media content creation. It allows creative teams to seamlessly share assets with social managers, improving brand consistency and speed in publishing.

Awards 31/08/2025

Sprout Social Recognized by G2s Best Software Awards for the Ninth Consecutive Year | Sprout Social

Sprout Social has been recognized by G2s 2025 Best Software Awards for the ninth consecutive year. The company ranks highly across seven categories, including Best Software Product and Highest Satisfaction Products. This recognition underscores Sprout Social's commitment to innovation and its role in enhancing social media strategies for brands through AI-powered solutions and strategic partnerships.

Awards 31/08/2025

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year | Sprout Social

Sprout Social has been honored by Built In as a Best Place to Work in Chicago and Seattle for the sixth consecutive year. This recognition highlights Sprout Social's commitment to fostering a positive workplace culture, supporting remote and hybrid work, and offering comprehensive benefits. The award underscores the company's leadership in creating an environment where innovation and collaboration thrive.

Partnership 31/08/2025

Sprout Social Expands Salesforce Partnership to Revolutionize Social Customer Care | Sprout Social

Sprout Social has expanded its partnership with Salesforce to integrate social media channels like Instagram and LinkedIn into Salesforce's Digital Engagement platform. This collaboration aims to enhance social customer care by unifying social and CRM data, enabling seamless customer support across digital channels. The integration will be showcased at Dreamforce in October.

More Sprout Social News...

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D

Sprout Social: Use-Cases, Insights and Reviews | 2025 Cuspera

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Failure Risk for Sprout Social ?

Sprout Social Overview

Use Cases

Business Priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Sprout Social Use Cases

What benefits does Sprout Social offer for Social Media Management?

How does Sprout Social address your Communication Management Challenges?

What solutions does Sprout Social provide for Engagement Management?

Why is Sprout Social the best choice for Content Management?

How can Sprout Social enhance your Social Media Marketing process?

Customer Testimonials

Case Studies

CASE STUDY Vizient

CASE STUDY Penn State Health

CASE STUDY Casey's

CASE STUDY Goally

CASE STUDY Ivanti

CASE STUDY Hudl

Video

Social Customer Care by Sprout Social

Frequently Asked Questions(FAQ)

What is Sprout Social?

What is Sprout Social used for?

What are the top features of Sprout Social?

Who uses Sprout Social?

What are Sprout Social alternatives?

Where is Sprout Social located?

Peers used Sprout Social for social media management and communication management

Sprout Social Competitors

Sprout Social Features

Software Failure Risk Guidance

Sprout Social, Inc News

Sprout Social Launches New Canva Integration to Streamline Design-to-Publishing for Social | Sprout Social

Sprout Social Recognized by G2s Best Software Awards for the Ninth Consecutive Year | Sprout Social

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year | Sprout Social

Sprout Social Expands Salesforce Partnership to Revolutionize Social Customer Care | Sprout Social

Sprout Social, Inc Profile