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Sprout Social: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Sprout Social
Brand: Sprout Social
Rating: 4.36 (28930 reviews)

4.36 5

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(28930)

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

AI Powered

Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Workflow Management
Campaign Management
Helpdesk Management

See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

Enhance Customer Relationships
Improve ROI
Build Brand Awareness
Acquire Customers
Scale Best Practices
Increase Sales & Revenue
Launch New Products
Grow Market Share
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Internal Communications
Improve Efficiency
Improve Consistency
Improve Stakeholder Relations
Improve Navigation
Increase Customer Life Time Value
Improve Visibility

See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it... most." - Nicola Smith

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

Marketing and Advertising
Education
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Sprout Social Use Cases

What makes Sprout Social ideal for Social Media Management?

Sprout Social facilitates the scheduling and management of social media content across multiple platforms. It provides comprehensive analytics and reporting features, including engagement insights by post type. While Sprout Social offers robust capabilities, it has limited integrations and lacks LinkedIn and Google+ analytics in reports.

"...Currently Sprout Social is used as our Social Media Scheduling Tool and we also use it for compiling some organic metrics...." Peer review by Michelle Lynn, Marketing Project Manager, Nowspeed Marketing

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How can Sprout Social optimize your Communication Management Workflow?

Sprout Social enables businesses to schedule, manage, and monitor social media interactions across various platforms. It allows users to compose, respond to, and track social activity, providing a comprehensive social media management solution. While the platform is robust, it lacks the ability to include comments when submitting posts for approval.

"...The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy...." Peer review by Verified Reviewer, Consumer Services

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How efficiently Does Sprout Social manage your Engagement Management?

Sprout Social offers robust engagement management capabilities, allowing users to monitor incoming messages, schedule posts, analyze engagement data, and manage multiple accounts from a single platform. The software enables efficient customer service by assigning comments and tasks to other users. The platform's usefulness may be diminished when used in conjunction with other engagement management platforms.

"...It connects with Facebook, Twitter and now Instagram to allow our team to schedule posts, engage and easily track KPIs. ...." Peer review by Marissa W., Director of Digital Marketing, Hospitality

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What Are the key features of Sprout Social for Content Management?

Sprout Social is a content management platform that enables users to schedule posts, track analytics, and manage multiple social media accounts from a single location. It also provides tools for creating content calendars and identifying target audiences. Sprout Social's limitations include a multi-step process for scheduling content in the Queue.

"...The problem you're solving here is social media management, social listening, content calendar management, social media analysis...." Peer review by Steven C., Marketing and Advertising

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How efficiently Does Sprout Social manage your Social Media Marketing?

Sprout Social provides a comprehensive platform for managing and analyzing social media marketing efforts. It streamlines social media marketing across various platforms, offering features that enhance content marketing and customer service. Sprout Social's cost can be a limiting factor for smaller businesses with limited social media marketing needs.

"...If you are looking for a cost effective scheduling option, Sprout Social is reliable and has a great support team to help you navigate and improve your marketing skills through social media...." Peer review by Emily K., Religious Institutions

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10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Nicola Smith Senior Social Marketing Manager TUI	When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Abby Eddy Assistant Director of Digital Engagement Purdue University	We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Katie Bisbee Chief Marketing Officer DonorsChoose	We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee

CUSTOMERS	TESTIMONIALS
Nicola Smith Senior Social Marketing Manager TUI	When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Abby Eddy Assistant Director of Digital Engagement Purdue University	We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Katie Bisbee Chief Marketing Officer DonorsChoose	We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee

Case Studies

Retail

CASE STUDY Casey's

Sprout Social’s Service Cloud integration helped Casey’s improve customer care. Casey’s used the tool to speed up social media response times. They reduced response time by 90%, from days to just thr...ee to five hours. Communication between guest relations and social teams improved 10 times. Guest satisfaction scores increased by 3%. The integration made it easy for teams to work together and see all customer information in one place.

Health, Wellness and Fitness

CASE STUDY Goally

Goally used Sprout Social to improve its social media strategy. The company wanted to better connect with parents of neurodiverse children. Using Sprout’s Listening tools, Goally grew its followers b...y 254% month over month. They achieved a 100% action rate on TikTok comments and increased productivity by over 50%. Goally also saw a 58% increase in branded search rate during an influencer campaign.

Information Technology and Services

CASE STUDY Ivanti

Sprout Social helped Ivanti build a strong brand ambassador program. Ivanti wanted to boost employee advocacy and brand awareness. With Sprout Social's Employee Advocacy tool, Ivanti learned how to i...mprove their program and set new goals. In the first month, Ivanti saw a 16 million increase in reach and $500,000 in earned media value. Employee adoption of the program grew by 171%.

Hospital & Health Care

CASE STUDY Vizient

Sprout Social's Employee Advocacy software helped Vizient triple their social media engagements in six months. Vizient used the tool to empower employees to share company content and pre-approved mes...sages. This led to a 200% increase in engagement and a 10x audience reach on a recent campaign. Employee satisfaction with the advocacy program reached 98%. Vizient gained thousands of new followers and won an award for their LinkedIn strategy.

Sports

CASE STUDY Hudl

Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easil...y with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.

Hospital & Health Care

CASE STUDY Penn State Health

Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly and with empathy. Saved Replies made it easy to answer common questio...ns while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.

Social Customer Care by Sprout Social

Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.

Peers used Sprout Social for social media management and communication management

Sprout Social Competitors

More Sprout Social Alternatives...

Sprout Social Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.25/5 ★ Read Reviews (33)
Analytics	4.41/5 ★ Read Reviews (2923)
Custom Reports	4.27/5 ★ Read Reviews (5945)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.25/5 ★ Read Reviews (33)
Analytics	4.41/5 ★ Read Reviews (2923)
Custom Reports	4.27/5 ★ Read Reviews (5945)

Software Failure Risk Guidance

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Product 31/08/2025

Sprout Social Launches Expansive Suite of Integrations to Empower Brands in the Social Intelligence Era | Sprout Social

Sprout Social has launched a suite of new integrations and features to enhance social media management capabilities. These include TikTok Listening for sentiment analysis, Bluesky Publishing & Reporting, and integrations with Adobe Express and Canva for streamlined content creation. The updates aim to empower brands to leverage social media as a revenue-driving channel and source of customer intelligence.

Awards 31/08/2025

Sprout Social Recognized by G2s Best Software Awards for the Ninth Consecutive Year | Sprout Social

Sprout Social has been recognized by G2s 2025 Best Software Awards for the ninth consecutive year. The company ranks highly across seven categories, including Best Software Product and Highest Satisfaction Products. This recognition underscores Sprout Social's commitment to innovation and its role in enhancing social media strategies for brands through AI-powered solutions and strategic partnerships.

Awards 31/08/2025

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year | Sprout Social

Sprout Social has been honored by Built In as a Best Place to Work in Chicago and Seattle for the sixth consecutive year. This recognition highlights Sprout Social's commitment to fostering a positive workplace culture, supporting remote and hybrid work, and offering comprehensive benefits. The award underscores the company's leadership in creating an environment where innovation and collaboration thrive.

Partnership 31/08/2025

Sprout Social Expands Salesforce Partnership to Revolutionize Social Customer Care | Sprout Social

Sprout Social has expanded its partnership with Salesforce to integrate social media channels like Instagram and LinkedIn into Salesforce's Digital Engagement platform. This collaboration aims to enhance social customer care by unifying social and CRM data, enabling seamless customer support across digital channels. The integration will be showcased at Dreamforce in October.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D

Sprout Social: Use-Cases, Insights and Reviews | 2025 Cuspera

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Failure Risk for Sprout Social ?

Sprout Social Overview

Use Cases

Business Priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Sprout Social Use Cases

What makes Sprout Social ideal for Social Media Management?

How can Sprout Social optimize your Communication Management Workflow?

How efficiently Does Sprout Social manage your Engagement Management?

What Are the key features of Sprout Social for Content Management?

How efficiently Does Sprout Social manage your Social Media Marketing?

Customer Testimonials

Case Studies

CASE STUDY Casey's

CASE STUDY Goally

CASE STUDY Ivanti

CASE STUDY Vizient

CASE STUDY Hudl

CASE STUDY Penn State Health

Video

Social Customer Care by Sprout Social

Frequently Asked Questions(FAQ)

What is Sprout Social?

What is Sprout Social used for?

What are the top features of Sprout Social?

Who uses Sprout Social?

What are Sprout Social alternatives?

Where is Sprout Social located?

Peers used Sprout Social for social media management and communication management

Sprout Social Competitors

Sprout Social Features

Software Failure Risk Guidance

Sprout Social, Inc News

Sprout Social Launches Expansive Suite of Integrations to Empower Brands in the Social Intelligence Era | Sprout Social

Sprout Social Recognized by G2s Best Software Awards for the Ninth Consecutive Year | Sprout Social

Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year | Sprout Social

Sprout Social Expands Salesforce Partnership to Revolutionize Social Customer Care | Sprout Social

Sprout Social, Inc Profile