Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact." - Katie Bisbee

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

How can Sprout Social enhance your Social Media Management process?

What benefits does Sprout Social offer for Communication Management?

What Are the key features of Sprout Social for Engagement Management?

What makes Sprout Social ideal for Content Management?

How efficiently Does Sprout Social manage your Social Media Marketing?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Katie Bisbee

Chief Marketing Officer

DonorsChoose

We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee
Sprout Social testimonial

Nicola Smith

Senior Social Marketing Manager

TUI

When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Sprout Social testimonial

Aaron Bata

Head of Customer Experience

Tuft & Needle

What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Katie Bisbee

Chief Marketing Officer

DonorsChoose

We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact. Testimonial By Katie Bisbee
Sprout Social testimonial

Nicola Smith

Senior Social Marketing Manager

TUI

When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Sprout Social testimonial

Aaron Bata

Head of Customer Experience

Tuft & Needle

What customers really care about is person to person connection. We had a lot of blind spots in our social customer care, so bringing on a partner like Sprout was incredibly important. Testimonial By Aaron Bata

Sprout Social - Internet

Sprout Social used its own social media management platform to improve global social customer care. The team analyzed the Inbox Activity Report and found slow response times during after-hours suppor...t. They expanded after-hours coverage and trained staff to provide better support. This led to a 55% decrease in average response time, a 37% increase in tag rate, and 36,000 messages handled in Smart Inbox in 2023. The changes helped Sprout Social deliver faster, more organized customer support.

Read on →

Paychex - Human Resources - Very Large

Sprout Social helped Paychex cut SLA response time by 67% in 60 days. The platform unified social media management and customer care, replacing manual processes. Paychex generated over $300,000 in ea...rned media value in one month using Sprout Employee Advocacy. The team now uses Sprout's analytics and Salesforce integration to track engagement and leads. Sprout's intuitive UI enabled fast onboarding and improved cross-team collaboration.

Read on →

American Honda - Automotive - Very Large

Sprout Social helped American Honda boost community engagement by 251%. The team saved 40 hours a month by using Sprout's automation and Smart Inbox features. Honda achieved a 91% high-quality engage...ment action rate, beating the 75% industry standard. The platform made social media a key business asset and improved customer conversations. Honda now uses Sprout for influencer marketing and strategic data insights.

Read on →

Randstad - Human Resources

Sprout Social helped Randstad modernize its social media strategy. Randstad faced outdated content and strict brand rules. With Sprout Social, they improved collaboration and used strong analytics. R...andstad grew its social media community by 400%. They saved 60 hours per month on community management. Social media engagement increased by 45% in 18 months.

Read on →

Hudl - Sports

Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed up response times for support agents. Sprout Social integrated easil...y with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.

Read on →

Royal National Institute of Blind People (RNIB) - Non Profit Organization Management - Large

Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an accessible platform for blind and partially sighted staff. After tes...ting many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.

Read on →

Social Customer Care by Sprout Social

Video Thumbnail

Frequently Asked Questions(FAQ)

for Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Product

Social Media is Now the Top Source for Breaking News, New Sprout Social ...

Sprout Social's Q1 2026 Pulse Survey reveals that social media has become the top source for breaking news, surpassing traditional media. However, 88% of users express declining trust due to AI-generated content. The survey highlights the importance of transparency and authenticity in social media engagement, especially among Gen Z, who are increasingly selective about content.

Awards

Sprout Social Tops G2 Spring 2026, Named #1 Social Listening Tool

Sprout Social has been recognized as the top social listening tool in G2's Spring 2026 reports, earning the #1 spot in 59 categories and receiving 198 leader badges. This recognition highlights Sprout Social's advancements in social intelligence and AI, enabling brands to transition from reactive to predictive decision-making. The platform's robust features in analytics, governance, and AI-driven insights are praised by customers.

Awards

Sprout Social Named #1 Social Listening Product in G2's 2026 Spring ...

Sprout Social has been named the #1 Social Listening Product in G2's 2026 Winter Reports, securing 198 leader badges across various business segments and regions. This recognition highlights Sprout's strength in social media management, analytics, and AI-driven insights, reflecting its strategic value for brands navigating the evolving social landscape.

Awards

Sprout Social Named a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape | Sprout Social

Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises. Their platform offers AI-driven influencer discovery, brand safety, and comprehensive analytics to help enterprises build authentic partnerships and drive business impact. This recognition highlights Sprout Social's commitment to advancing influencer marketing with innovative, data-backed solutions.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D