Sprout Social Overview

Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Sprout Social.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Advertisement
  • Collaboration
  • Workflow Management
  • Campaign Management
  • Helpdesk Management
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sprout Social.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Acquire Customers
  • Scale Best Practices
  • Increase Sales & Revenue
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Consistency
  • Improve Stakeholder Relations
  • Improve Navigation
  • Increase Customer Life Time Value
  • Improve Visibility
See all business priorities See less business priorities

Sprout Social Use-Cases and Business Priorities: Customer Satisfaction Data

Sprout Social works with different mediums / channels such as Social Media.

Sprout Social's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Sprout Social support capabilities include Chat Support, Email Support, AI Powered, etc. also Sprout Social analytics capabilities include Analytics, and Custom Reports.

Reviews

"When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it... most." - Nicola Smith

Peer review evidence (same sources as the product rating summary)

"...The main reason we made the switch to Sprout Social was the reporting...." Peer review by Mike Wolfe, CEO (Chief Executive Officer), WAMenterprises LLC
"...I love that Sprout Social allows me to control all of our social monitoring, management and analytics in one location...." Peer review by Kevin J., Real Estate
"...I have found this software very handy when we talk about engagement analysis and report generation...." Peer review by Sumant L., Content Creator/ Social Media Marketer/ Guest Blogger, Marketing and Advertising

Sprout Social, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprout Social

Top Industries

  • Marketing and Advertising
  • Education
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Sprout Social is popular in Marketing And Advertising, Education, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Sprout Social Customer wins, Customer success stories, Case studies

What solutions does Sprout Social provide for Social Media Management?

How can Sprout Social optimize your Communication Management Workflow?

What benefits does Sprout Social offer for Engagement Management?

What solutions does Sprout Social provide for Content Management?

How can Sprout Social optimize your Social Media Marketing Workflow?

10 buyers and buying teams have used Cuspera to assess how well Sprout Social solved their Social Media Marketing needs. Cuspera uses 28930 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Nicola Smith

Senior Social Marketing Manager

TUI

When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Emily Allen

Social Media Community Manager

Inspire Medical Systems

Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away. Testimonial By Emily Allen
CUSTOMERS TESTIMONIALS
Sprout Social testimonial

Nicola Smith

Senior Social Marketing Manager

TUI

When the global pandemic hit, we received customer queries on an unprecedented scale. Sprout enabled us to get our teams up and running as quickly as possible, with the Sprout customer support team going above and beyond to help us when we needed it most. Testimonial By Nicola Smith
Sprout Social testimonial

Abby Eddy

Assistant Director of Digital Engagement

Purdue University

We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly. Testimonial By Abby Eddy
Sprout Social testimonial

Emily Allen

Social Media Community Manager

Inspire Medical Systems

Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away. Testimonial By Emily Allen
 

JetBlue - Airline - Very Large

Now Generally Available, Sprout Social's AI Agent Trellis Is Helping Reshape How Social Teams Prove Their Value

New York, USA

Sprout Social's AI agent Trellis is now available to all customers, enabling social teams to automate reporting and sentiment analysis. JetBlue and Ipsy have adopted Trellis, reducing report generati...on time and enhancing feedback routing. Trellis Studio allows teams to create AI skill templates for automated workflows, enhancing strategic social media management.

Read on →

PMG - Marketing And Advertising - Medium

Fort Worth, USA

PMG used Sprout Social Influencer Marketing to launch Jazwares' SquishPillow. They identified creators in niche communities using topic-first search and analytics. The campaign generated over 20 mill...ion impressions and a 3.18% engagement rate. PMG sold out 2,500 Target preorders for SquishPillow. Automated reporting saved hours and proved direct sales impact from influencer marketing.

Moburst - Marketing And Advertising - Medium

New York, USA

Sprout Social Influencer Marketing helped Moburst, a global mobile marketing agency, boost campaign performance by 200%. The team cut influencer sourcing hours by 33% and saved over 30 hours per week... on client reporting. Moburst used data-driven tools like Semantic Search and Social Listening to find high-value creators and optimize campaigns. Automated reporting enabled real-time insights and freed up time for creative strategy. The agency scaled its business by 71% without sacrificing data accuracy or client results.

 

Sprout Social - Internet - Medium

Chicago, USA

Sprout Social used its Employee Advocacy platform to boost brand reach. After the president shared an article, employees shared it 87 times, reaching nearly 233,000 people in just six business days. ...The program increased brand awareness and employee engagement. Executive involvement and incentives drove participation. The platform helped track key metrics and prove ROI.

 

Boingo Wireless - Telecommunications - Large

Los Angeles, USA

Boingo Wireless used Sprout Social to automate their social media ticketing process. The integration with Salesforce Service Cloud made the switch easy. Boingo reduced social media cases by 89% and s...aved over 75 hours each month. Customer care agents now focus on high-priority messages. The team found the transition smooth and the support responsive.

Royal National Institute of Blind People (RNIB) - Non Profit Organization Management - Large

Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an accessible platform for blind and partially sighted staff. After tes...ting many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.

Social Customer Care by Sprout Social

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Sprout Social

What is Sprout Social?

Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.

It provides actionable insights from social data and helps with content and community engagement.

It comes with automation, collaboration and analytics.

What is Sprout Social used for?

Sprout Social is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Communication Management and Engagement Management .

What are the top features of Sprout Social?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Sprout Social.

Who uses Sprout Social?

Sprout Social is used by Marketing And Advertising, Education and Information Technology And Services among other industries.

What are Sprout Social alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Sprout Social.

Where is Sprout Social located?

Sprout Social is headquartered at 131 S. Dearborn St. Suite 700 Chicago, IL 60603.
lightning

Peers used Sprout Social for social media management and communication management

Sprout Social Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.25/5

Read Reviews (33)
Analytics

4.41/5

Read Reviews (2923)
Custom Reports

4.27/5

Read Reviews (5945)

Software Failure Risk Guidance

?

for Sprout Social

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprout Social

Sprout Social, Inc News

Financial

Sprout Social Announces Second Quarter 2026 Financial

Sprout Social announced its second quarter 2026 financial results, reporting an 11% year-over-year revenue growth to $123.8 million. The company also highlighted a 20% increase in subscription revenue from its $30k+ ARR customer cohort. Non-GAAP operating income exceeded guidance by $6.1 million, reaching $16.0 million.

Awards

Sprout Social Named as a Visionary in 2026 Gartner Magic Quadrant for ...

Sprout Social has been recognized as a Visionary in the inaugural Gartner Magic Quadrant for Social Media Management and Listening. This acknowledgment highlights Sprout Social's leadership in AI-powered social intelligence, particularly through its proprietary AI agent, Trellis. The platform transforms social signals into actionable intelligence, supporting brands in anticipating market trends and driving business outcomes.

Product

Sprout Social Expands Snapchat Integration, Giving Brands a More Direct Line to Highly Engaged Audiences

Sprout Social has launched a new integration with Snapchat, allowing brands to plan, schedule, and publish content directly from its platform. This integration enhances omnichannel execution and expands reach to Snapchat's engaged audience, facilitating better brand engagement and storytelling.

Product

SPT Press Release: Sprout Social Expands Snapchat Integration, Gi...

Sprout Social has expanded its integration with Snapchat, allowing brands to plan, schedule, and publish Stories and Spotlights directly from Sprout’s platform. This integration aims to enhance cross-channel publishing and streamline social media storytelling, helping brands maintain a consistent presence and engage with Snapchat's highly active audience.

Sprout Social, Inc Profile

Company Name

Sprout Social, Inc

Company Website

//sproutsocial.com

Year Founded

2010

HQ Location

131 S. Dearborn St. Suite 700 Chicago, IL 60603

Employees

1001-5000

Social

Financials

SERIES D