cuspera logo CUSPERA

Compare Meltwater Social Media Analytics vs Higher Logic Thrive Marketing

Comparison Summary

For Meltwater Social Media Analytics vs Higher Logic Thrive Marketing comparison, Our AI algorithm looked at 2648 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Meltwater Social Media Analytics and Higher Logic Thrive Marketing to solve their respective business needs.

Pros and cons of Meltwater Social Media Analytics and Higher Logic Thrive Marketing

Meltwater Social Media Analytics is more suited to businesses that require Social Media Management with Social Media and Engagement Management with Social Media where as Higher Logic Thrive Marketing is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

logo Meltwater Social Media Analytics

Focus area

Meltwater Social Media Analytics is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • medium

logo Higher Logic Thrive Marketing

Focus area

Software Failure Risk

  • low

About

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Marketing Automation delivering personalized content and targeted communications

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

56

53

Total Goals
(we found evidences for)

10

10

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring

campaign analytics


content management

content publishing



social media marketing


competitive intelligence




influencer management





touchpoint management


reputation management



customer feedback management

measuring customer satisfaction




workflow management




international marketing


sales document management

contract management


contact list management


generation of new leads


segmentation and targeting


training & onboarding


helpdesk management




personalized marketing


subscription management


products & pricelist management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting