Meltwater Social Media Analytics: Use Cases, Capabilities & Competitors

Google Cloud Platform used Meltwater Social to track global social media conversations. The team needed to measure reach, engagement, and sentiment across many countries and languages. Meltwater Soci...al provided data and automated integration into internal dashboards. This helped Google compare campaign impact and understand audience response. The solution improved their ability to analyze and optimize social media strategies.
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Fred Perry used the Meltwater Media Intelligence Platform to manage social media across Southeast Asia. The small marketing team handled up to 10 channels in multiple languages. Meltwater helped them... centralize all accounts and plan content more easily. Fan engagement rose by 54% in Malaysia and 64% in Indonesia. The tool saved the team time and improved campaign management.
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Domino's Pizza France switched from an agency to Meltwater to manage social media in-house. Meltwater's platform lets the team monitor brand mentions, analyze campaign results, and engage with nearly... a million followers across five platforms. Real-time alerts and unified inboxes help Domino's respond quickly and create personalized customer experiences. Using Meltwater, Domino's saw a 5000% increase in social media engagement and 50,000 likes on a single tweet. The team also uses Klear to find influencers for campaigns, boosting participation and brand reach.
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Meltwater helped Discover The Palm Beaches find and connect with the right social media influencers. The tourism board needed to identify real, engaged audiences for their marketing. Meltwater's plat...form let them search millions of influencers by region, audience, and engagement. This saved time and made it easy to run targeted campaigns. The team organized successful events and improved collaboration with top bloggers.
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Meltwater Social helped Clear Channel measure the impact of Drake's outdoor ad campaign. The campaign reached 86 million impressions in one week and generated coverage in 15 major media outlets. Melt...water's analytics provided data on mentions, sentiment, and audience reach. A second campaign during NBA All-Star Weekend achieved 127 million reach and 5,620 social mentions. Clear Channel used these insights to prove ROI, win new clients, and boost website traffic.
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CEX.IO used Meltwater to improve media monitoring and social engagement. The team replaced costly PR agency services with Meltwater's Newswire, saving thousands of dollars each year. Real-time report...ing and analytics helped them track media coverage and adjust their strategy. By focusing on branded content on LinkedIn, CEX.IO increased engagement by 30% in 30 days. Meltwater's competitive analysis tools also enabled better benchmarking and faster KPI achievement.
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