Overview: Metadata Platform and RollWorks as Account Based Marketing Category solutions.

Metadata Platform and RollWorks are both prominent solutions within the Account Based Marketing (ABM) landscape, geared towards enhancing marketing strategies and boosting organizational growth. Metadata Platform excels in advertisement and account management, ideal for enterprises aiming to increase brand presence and operational efficiency. Conversely, RollWorks shines in engagement and account management, facilitating improved ROI and revenue growth, making it suitable for industries like telecommunications and software. Both products offer robust analytics and AI features, though their user base and industry focus differ notably.

Metadata Platform: Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

RollWorks: RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Metadata Platform and RollWorks: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Metadata Platform focuses on advertisement and account management, catering to comprehensive campaign management and lead qualification needs. read more →

RollWorks emphasizes engagement and account management, excelling in identifying and following up with target customers. read more →

Business Goals

Metadata Platform helps improve ROI and build brand awareness, aiming to expand its users' market presence. read more →

RollWorks enhances ROI, acquiring customers while increasing sales and revenue, aligning with its users' growth objectives. read more →

Core Features

Metadata Platform offers standout features like custom reports, data import, and ease of integration, supporting various analytics needs. read more →

RollWorks provides analytics, AI-powered insights, and extensive custom reports, ensuring effective data-driven marketing strategies. read more →

Vendor Support

Metadata Platform provides 24/7 support, chat, phone, and email options, meeting diverse customer support preferences. read more →

RollWorks offers 24/7 support, although with fewer email and phone options, catering to more independent users. read more →

Segments and Industries

Metadata Platform is predominantly used by enterprise and tech firms, ideal for larger marketing and advertising needs. read more →

RollWorks is favored in computer software, internet, and telecommunications industries, suiting diverse large-scale requirements. read more →

Operational Alignment

Metadata Platform fits well into enterprise-level workflows, designed for complex digital marketing environments. read more →

RollWorks is suitable for organizations focusing on growth and customer engagement in fast-paced markets. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Metadata Platform and RollWorks

What solutions does Metadata Platform and RollWorks provide for Advertisement?

Metadata Platform and Rollworks both focus on account-based marketing (ABM) through targeted advertisements. Metadata Platform offers more flexibility in creating and optimizing ads with its drag-and-drop interface and multivariate testing capabilities, while Rollworks emphasizes integration with CRM systems for data-driven ad targeting. However, Metadata Platform requires a significant advertising budget, and its ad builder's capabilities are limited compared to native ad platforms. Rollworks, while strong in CRM integration, experiences limitations in ad editing and organization.

"...It leverages your existing technology investments (LinkedIn Ads, Outreach.io, Marketo, Salesforce, etc.) to deploy and optimize your campaigns at unbelievable scale...." Peer review

"...RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google)...." Peer review by Administrator

What Are the key features of Metadata Platform and RollWorks for Account Management?

Metadata Platform and Rollworks both offer Account-Based Marketing (ABM) solutions. Both tools focus on using targeted advertisements and email campaigns to achieve marketing goals. Metadata Platform provides automated ABM campaign management and prospect database enrichment, while Rollworks specializes in display advertising and ABM campaigns, reducing costs and increasing return on investment. However, both platforms face limitations in delivering high-quality leads, despite their emphasis on targeted marketing.

"...I don't just get a shipment of leads which can happen with other ABM platforms...." Peer review by Lara S., Sr. Demand Generation Manager

"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency

Why is Metadata Platform and RollWorks the best choice for Generation Of New Leads?

Metadata Platform and Rollworks both generate new leads. Metadata Platform uses data signals to enrich prospect databases and target new customers, while Rollworks focuses on outbound sales automation and identifying new leads in target accounts. Metadata Platform offers a wider range of features, including ABM targeting and ad experimentation, while Rollworks emphasizes speed and efficiency. However, both tools can take time to generate substantial leads.

"...Metadata has been amazing for scaling the leads generated from our LinkedIn ads...." Peer review from Computer Software

"...Growlabs streamlines our sales cycle and makes for much faster lead generation...." Peer review by Agency

How does Metadata Platform and RollWorks facilitate Campaign Management?

Metadata Platform and Rollworks both assist in managing marketing campaigns. Metadata Platform enables users to manage campaigns based on various metrics and offers tools for A/B testing, while Rollworks specializes in Account-Based Marketing (ABM) display campaigns. Metadata Platform provides customer success manager support to monitor campaigns, while Rollworks offers campaign analytics and collaboration features through Salesforce integration.

"...Simplified ad testing as well as improved our campaign management on Linkedin...." Peer review by Dan G., President & Chief Search Artist

"...It is quick to create and execute campaigns, track progress and manage response activity...." Peer review by Sarah M., VP, Client Services, Marketing and Advertising