Overview: Metadata Platform and RollWorks as Account Based Marketing Category solutions.

Metadata Platform and RollWorks are both prominent solutions within the Account Based Marketing (ABM) landscape, geared towards enhancing marketing strategies and boosting organizational growth. Metadata Platform excels in advertisement and account management, ideal for enterprises aiming to increase brand presence and operational efficiency. Conversely, RollWorks shines in engagement and account management, facilitating improved ROI and revenue growth, making it suitable for industries like telecommunications and software. Both products offer robust analytics and AI features, though their user base and industry focus differ notably.

Metadata Platform and RollWorks: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Metadata Platform focuses on advertisement and account management, catering to comprehensive campaign management and lead qualification needs. read more →

RollWorks emphasizes engagement and account management, excelling in identifying and following up with target customers. read more →

Business Goals

Metadata Platform helps improve ROI and build brand awareness, aiming to expand its users' market presence. read more →

RollWorks enhances ROI, acquiring customers while increasing sales and revenue, aligning with its users' growth objectives. read more →

Core Features

Metadata Platform offers standout features like custom reports, data import, and ease of integration, supporting various analytics needs. read more →

RollWorks provides analytics, AI-powered insights, and extensive custom reports, ensuring effective data-driven marketing strategies. read more →

Vendor Support

Metadata Platform provides 24/7 support, chat, phone, and email options, meeting diverse customer support preferences. read more →

RollWorks offers 24/7 support, although with fewer email and phone options, catering to more independent users. read more →

Segments and Industries

Metadata Platform is predominantly used by enterprise and tech firms, ideal for larger marketing and advertising needs. read more →

RollWorks is favored in computer software, internet, and telecommunications industries, suiting diverse large-scale requirements. read more →

Operational Alignment

Metadata Platform fits well into enterprise-level workflows, designed for complex digital marketing environments. read more →

RollWorks is suitable for organizations focusing on growth and customer engagement in fast-paced markets. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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Phone Support

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24/7 Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Metadata Platform and RollWorks

What Are the key features of Metadata Platform and RollWorks for Advertisement?

Metadata Platform and Rollworks both focus on account-based marketing (ABM) through targeted advertisements. Metadata Platform offers more flexibility in creating and optimizing ads with its drag-and-drop interface and multivariate testing capabilities, while Rollworks emphasizes integration with CRM systems for data-driven ad targeting. However, Metadata Platform requires a significant advertising budget, and its ad builder's capabilities are limited compared to native ad platforms. Rollworks, while strong in CRM integration, experiences limitations in ad editing and organization.

"...It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook...." Peer review by Matt, Head of Growth, Mobilize.io

"...The software identifies new leads in target accounts, provides highly pertinent ads, and improves outcomes in real time...." Peer review from Featured Customers

How can Metadata Platform and RollWorks optimize your Account Management Workflow?

Metadata Platform and Rollworks both offer Account-Based Marketing (ABM) solutions. Both tools focus on using targeted advertisements and email campaigns to achieve marketing goals. Metadata Platform provides automated ABM campaign management and prospect database enrichment, while Rollworks specializes in display advertising and ABM campaigns, reducing costs and increasing return on investment. However, both platforms face limitations in delivering high-quality leads, despite their emphasis on targeted marketing.

"...From targeted ABM lists around industries, to broader lists based on firmographics and technology, there's a ton you can do...." Peer review by Joe H., Content Marketing Manager

"...We're using RollWorks to support our ABM and customer focused campaigns...." Peer review by Megan Kratzman, Director of Lifecycle Marketing, FullContact Inc.

What solutions does Metadata Platform and RollWorks provide for Generation Of New Leads?

Metadata Platform and Rollworks both generate new leads. Metadata Platform uses data signals to enrich prospect databases and target new customers, while Rollworks focuses on outbound sales automation and identifying new leads in target accounts. Metadata Platform offers a wider range of features, including ABM targeting and ad experimentation, while Rollworks emphasizes speed and efficiency. However, both tools can take time to generate substantial leads.

"...The CSMs are experienced experts in lead generation advertising and strategy...." Peer review by David F., Marketing and Advertising

"...Once setup, it takes literally 10 minutes to pull leads out of their database and to start the lead process...." Peer review by David E, Managing Partner, Information Technology and Services

What benefits does Metadata Platform and RollWorks offer for Campaign Management?

Metadata Platform and Rollworks both assist in managing marketing campaigns. Metadata Platform enables users to manage campaigns based on various metrics and offers tools for A/B testing, while Rollworks specializes in Account-Based Marketing (ABM) display campaigns. Metadata Platform provides customer success manager support to monitor campaigns, while Rollworks offers campaign analytics and collaboration features through Salesforce integration.

"...I especially like how easy and seamless the process is to launch and monitor multiple campaigns at the same time...." Peer review by Navy N, Marketing Campaign Manager

"...It is quick to create and execute campaigns, track progress and manage response activity...." Peer review by Sarah M., VP, Client Services, Marketing and Advertising