Guiding you to choose between Metadata Platform vs. RollWorks: 2024

Comparison Summary

Metadata Platform: Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

RollWorks: RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Metadata Platform and RollWorks: Customer Satisfaction Data

Most deployed common Use Cases for Metadata Platform and RollWorks

How efficiently Does Metadata Platform and RollWorks manage your Advertisement?

Metadata Platform and Rollworks both focus on account-based marketing (ABM) through targeted advertisements. Metadata Platform offers more flexibility in creating and optimizing ads with its drag-and-drop interface and multivariate testing capabilities, while Rollworks emphasizes integration with CRM systems for data-driven ad targeting. However, Metadata Platform requires a significant advertising budget, and its ad builder's capabilities are limited compared to native ad platforms. Rollworks, while strong in CRM integration, experiences limitations in ad editing and organization.

"...Our previous attempts at paid advertising on social resulted in high volume, low quality leads...." Peer review by Hannah Z., Assistant Director, Career Development, Education

"...RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google)...." Peer review by Administrator

How efficiently Does Metadata Platform and RollWorks manage your Account Management?

Metadata Platform and Rollworks both offer Account-Based Marketing (ABM) solutions. Both tools focus on using targeted advertisements and email campaigns to achieve marketing goals. Metadata Platform provides automated ABM campaign management and prospect database enrichment, while Rollworks specializes in display advertising and ABM campaigns, reducing costs and increasing return on investment. However, both platforms face limitations in delivering high-quality leads, despite their emphasis on targeted marketing.

"...The out-of-the-box dashboard/reporting functionality has been great, especially compared to other ABM platforms out there...." Peer review by Mark H., Director, Demand Generation

"...Benefits RollWorks is an effective B2B marketing and ABM system built to reduce CPC and boost CTR and ROI...." Peer review from Featured Customers

What solutions does Metadata Platform and RollWorks provide for Generation Of New Leads?

Metadata Platform and Rollworks both generate new leads. Metadata Platform uses data signals to enrich prospect databases and target new customers, while Rollworks focuses on outbound sales automation and identifying new leads in target accounts. Metadata Platform offers a wider range of features, including ABM targeting and ad experimentation, while Rollworks emphasizes speed and efficiency. However, both tools can take time to generate substantial leads.

"...Even more impressive than the volume of new leads was their quality...." Peer review by Michael S, VP of Growth Marketing, Marketing and Advertising

"...Lead Generation for IT professionals...." Peer review by Andy S., Information Technology and Services

How does Metadata Platform and RollWorks facilitate Campaign Management?

Metadata Platform and Rollworks both assist in managing marketing campaigns. Metadata Platform enables users to manage campaigns based on various metrics and offers tools for A/B testing, while Rollworks specializes in Account-Based Marketing (ABM) display campaigns. Metadata Platform provides customer success manager support to monitor campaigns, while Rollworks offers campaign analytics and collaboration features through Salesforce integration.

"...The platform is a relatively new feature for us, since we started working with Metadata prior to them launching their app, but it has made it significantly easier to manager our campaigns and integrations with our paid social channels and marketing automation...." Peer review by Administrator