Moz Local vs. Synup: Local Marketing Solution Comparison 2025

Overview: Moz Local and Synup as Local Marketing Category solutions.

Moz Local and Synup are both local marketing solutions, yet they cater to different user needs. Moz Local focuses on large-scale digital marketing capabilities and compliance, making it popular with large enterprises and marketing firms. Synup emphasizes engagement and reputation management with AI-enhanced features, suitable for smaller segments and industries like computer software. Both offer 24/7 support, though Moz Local provides a broader range of customer service options, potentially accommodating more complex requirements.

Moz Local: Moz Local, backed by the largest community of SEOs, automates listing management and syncs location data to enhance search engine visibility. It monitors onsite issues, tracks rankings, and engages customers across social channels.

Synup: Synup is a next-generation customer acquisition platform enabling brand building and reputation management. Companies can enhance their digital presence and manage customer acquisition effectively.

Moz Local and Synup: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Moz Local strengthens content management and digital marketing, enhancing communication and competitive intelligence. read more →

Synup excels in engagement and reputation management, offering content and review management tools for effective customer interaction. read more →

Business Goals

Moz Local assists businesses in customer acquisition and expanding market presence, improving social presence and brand consistency. read more →

Synup helps businesses acquire customers and boost revenue while enhancing customer relationships and brand engagement. read more →

Core Features

Moz Local provides robust data handling with custom reports and analytics, along with integration and security. read more →

Synup features AI-powered tools and custom reporting, focusing on data import/export and ease of migration. read more →

Vendor Support

Moz Local offers diverse support through chat, phone, email, and continuous 24/7 assistance. read more →

Synup provides essential phone, email, chat, and 24/7 support, but with a narrower range of options. read more →

Segments and Industries

Moz Local primarily serves large enterprises and the marketing industry, with a strong presence in IT and healthcare. read more →

Synup is favored by large enterprises in marketing and advertising, alongside the computer software and internet sectors. read more →

Operational Alignment

Moz Local aligns with large-scale workflows, supporting complex digital marketing operations for big businesses. read more →

Synup suits smaller-scale operations focused on customer engagement and reputation, fitting well with specialized industries. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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Phone Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Moz Local and Synup

How can Moz Local and Synup optimize your Content Management Workflow?

Moz Local and Synup both offer content management features. Moz Local helps users create and publish SEO-informed content, while Synup focuses on publishing content across various platforms and managing listings. Synup automates tasks like responding to reviews and generating reports, while Moz Local emphasizes content creation and analysis. A limitation of both is that they require users to create their own content.

"...The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO...." Peer review by Jenna P.

"...Integrate your CRM & POS systems to easily manage and publish content such as product images, promotional offers, and location updates across the web and social...." Content Management and Optimization

How does Moz Local and Synup address your Communication Management Challenges?

Synup and Moz Local both offer communication management features. Synup focuses on managing customer interactions through features like Messenger, allowing businesses to communicate across all locations from a single platform. Moz Local prioritizes publishing consistent business information across the web, offering tools to manage listings and track progress. A limitation of both is that they can be time-consuming to use because they involve many features.

"...I've used this for several companies now, and it's great for getting their locations updated and published quickly...." Peer review by Bil B., Internet

"...Publish business listings across Google, Facebook, Bing and other premium partners easily from one place..." Intelligent Marketing with Advanced Automations