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Oktopost vs Brand24: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oktopost vs. Brand24 is based on a specific set of business needs and context. The comparison uses 7096 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oktopost and Brand24

Oktopost, Brand24, Sprinklr Core, Planable, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oktopost covers Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

Brand24 focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

"Oktopost has brought Sociomantic's global social media efforts into one place for transparency and focused planning. Our marketing team can manage unified campaigns, and then receive reports about which campaigns worked and where they were most effe...ctive. " - Sarah Joy Lynch

"While working on the new app, we were interested how our users were using the older version, and how they would like to do it in the ideal world. To find out, we used Brand24 social media monitoring - we simply took a look at markets where were pres...ent " - Krzysiek Radoszewski

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oktopost

Focus area

Oktopost is better than Brand24 for

Software Failure Risk

  • low

logo Brand24

Focus area

Brand24 is better than Oktopost for

Software Failure Risk

  • medium

About

B2B Social Media Management Platform

Brand24 - Social Media Monitoring Tool

Age

2013

2011

Financials

SEED

SEED

Business Need

Total Processes
(we found evidences for)

83

63

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

social media analytics

scheduling post to social media

monitoring social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


content publishing

searching for content


advocacy management


campaign analytics

campaign monitoring


social media marketing


account management


generation of new leads


workflow management


conversion management



training & onboarding





international marketing




lead qualification

lead qualification: technographic



touchpoint management


competitive intelligence




channel management



trade show marketing


helpdesk management


database marketing



community marketing



motivation management



reputation management


influencer marketing


customer feedback management


sales document management

proposal & quote management



lifetime value management


contact list management



rating and review management



business development



opportunity management



Top Goals

Goals Achieved

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more
  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more
  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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high

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting