Onclusive vs. CisionOne: Public Relations Solution Comparison 2025

Overview: Onclusive and CisionOne as Public Relations Category solutions.

Onclusive and Cision Communications Cloud are robust tools in the public relations sector, each catering to different business dynamics. Onclusive excels with mid-market and enterprise clients, offering analytics and custom reporting, enhancing brand engagement and ROI. Cision Communications Cloud targets large enterprises and marketing industries, focusing on customer acquisition and global market expansion. It supports extensive communication management, with standout 24/7 vendor support to manage complex public relations environments effectively.

Onclusive: Onclusive partners with PR and comms teams to monitor and analyze media coverage. Performance is increased and value demonstrated across news channels and social media.

CisionOne: Cision's leading PR software platform and marketing solutions empower communication pros to target, reach, and engage their audiences. Communication professionals are supported in enhancing audience interactions.

Onclusive and CisionOne: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Onclusive supports a wide range of public relations activities. It enhances social media management and communication, helping engage with audiences and manage ad campaigns. read more →

Cision Communications Cloud offers extensive capabilities in public relations and communication management. It excels in tracking, monitoring, and engaging, which is crucial for customer relationship building. read more →

Business Goals

Onclusive focuses on boosting brand engagement and improving ROI. It is designed for companies looking to scale best practices and enhance customer relationships. read more →

Cision Communications Cloud supports customer acquisition and ROI improvement. It helps build brand awareness and expand digital presence, targeting both local and international markets. read more →

Core Features

Key features of Onclusive include analytics and custom reports. It offers data export and import capabilities, along with AI-powered insights to benefit data-driven strategies. read more →

Cision Communications Cloud shines with its advanced analytics and extensive custom reporting. The integration capabilities and ease of migration are beneficial for large-scale implementations. read more →

Vendor Support Preferences

Onclusive provides 24/7 support, ensuring assistance is available whenever needed. Chat and email support are also integrated. read more →

Cision Communications Cloud offers robust 24/7 support alongside email and chat options, catering to the complex needs of large enterprises. read more →

Segments and Industries

Onclusive is popular among mid-market and enterprise clients, particularly in the internet and marketing industries. read more →

Cision Communications Cloud is used widely by large enterprises and in marketing and education sectors, meeting diverse industry needs. read more →

Operational Alignment

Onclusive fits well with mid-sized operations, offering comprehensive PR and social media management tailored for internet and software companies. read more →

Cision Communications Cloud aligns with large, complex operations, making it suitable for extensive PR campaigns across education and non-profit sectors. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Onclusive and CisionOne

How does Onclusive and CisionOne facilitate Public Relations?

Onclusive and Cision Communications Cloud both provide tools for media monitoring and PR analytics. Onclusive focuses on detailed PR measurement and attribution reporting, helping to show the impact of PR on business outcomes. Cision Communications Cloud emphasizes finding media contacts and distributing public relations materials, aiding in reaching the right audience. Cision Communications Cloud is limited by its high cost, making it less suitable for smaller companies.

"...AirPR is the only SaaS PR measurement tool that has PR 'instinct' baked into its platform...." Peer review by Will G, PR Team Lead, Marketing and Advertising

"...Also, for certain clients and publications, we are able to report back on the PR value and certain metrics...." Peer review by Ally B, PR & Communications Coordinator, Marketing and Advertising

What makes Onclusive and CisionOne ideal for Social Media Management?

Onclusive provides a comprehensive suite of tools for social media analysis and reporting, focusing on understanding audience engagement and the impact of content. It allows users to monitor social media mentions, track trends, and analyze the effectiveness of social media campaigns. Cision Communications Cloud offers social media monitoring and management features, including tracking competitor performance and publishing content to social media platforms. However, Cision's analytics and reporting capabilities are limited compared to Onclusive.

"...My company did not have a monitoring, analyzing, reporting tool prior to AirPR, so this has really been helpful in educating my company about the impact of the team's work...." Peer review by Elizabeth B, Sr. Manager of Media Relations

"...Viralheat only offers Enterprise plans for new customers so make sure that you have the need and the budget for an enteprise grade social media management tool...." Peer review by Palak C, Programmer Analyst IV, Retail

How can Onclusive and CisionOne enhance your Communication Management process?

Onclusive and Cision Communications Cloud both assist in communication management by tracking media mentions and social media engagement. Onclusive focuses on providing insights into the effectiveness of public relations efforts by correlating website traffic with online media coverage. Cision Communications Cloud offers features for creating and publishing content, including social media management and press release distribution. Onclusive's limitations include a lack of direct social media tracking integration, while Cision's limitations include challenges with tracking niche publications and editing published content.

"...Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms...." Pro Media Monitoring

"...Cision offers PR professionals a one-stop-shop experience in that you are able to identify media and influencers, build media lists, monitor media's social media posts, distribute pitches and press releases, montior for brand and competitor coverage, receive email news alerts on coverage and analyze coverage based on a significant amount of data points such as news by date, news by media market, news by outlet type, total impressions, news sentiment, social media amplification (likes, shares and comments of online earned media coverage, web traffic as a result of news coverage, conversion as a result of media coverage and much more...." Peer review by Jennifer D, PR & Social Media Account Director

What Are the key features of Onclusive and CisionOne for Engagement Management?

Onclusive and Cision Communications Cloud both allow users to track and analyze customer engagement. Onclusive focuses on connecting content to business outcomes and uses artificial intelligence to analyze engagement, while Cision Communications Cloud helps identify factors driving brand reputation and provides tools to manage social media activity. Onclusive offers customizable reports, while Cision Communications Cloud emphasizes social media engagement monitoring. However, Cision Communications Cloud's customer service is reported to be less reliable than Onclusive's.