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Ontraport Marketing Automation vs GMass: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ontraport Marketing Automation vs. GMass is based on a specific set of business needs and context. The comparison uses 7326 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ontraport Marketing Automation and GMass

Ontraport Marketing Automation, ActiveCampaign, GetResponse, etc., belong to a category of solutions that help Marketing Automation, whereas GMass, Saleshandy, Autoklose, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ontraport Marketing Automation covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Contact List Management with E-Mail, etc.

GMass focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than GMass for

Software Failure Risk

  • medium

logo GMass

Focus area

GMass is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

About

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Sales engagement software providing personalized mass email service, email marketing and mail-merge services

Age

2006

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

99

60

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring

campaign analytics


contact list management

creating contact list


referral management


helpdesk management


generation of new leads



training & onboarding





workflow management




relationship management


membership management


content management


knowledge management


products & pricelist management






payment management


conversion management




sales document management

contract management



social media management

social media analytics

engaging on social media


lead qualification

lead qualification: behavioural

lead qualification: technographic


conference call management


pipeline management


lifetime value management






competitive intelligence


account management


customer feedback management


personalized marketing


sales call management

meeting management






rating and review management


billing and invoice management


loyalty management

identify target customers



outbound marketing



influencer marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve internal communications

  • Grow market share

  • Shorten ramp up time

  • Improve efficiency

  • Improve digital and social presence

  • Reduce bounce

  • Improve brand engagement

  • Build brand awareness

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • website

  • phone calls

  • newsletter

  • offline

  • mass media

  • LinkedIn

  • Twitter

  • print media

  • magazine

  • on premises

  • mobile

  • mobile app

  • games

  • user generated content

  • blogs

  • chat

  • Facebook

  • video

  • Netflix

  • Instagram

  • point of sale

  • See 21 more
  • e-mail

  • social media

  • promotions

  • website

  • phone calls

  • newsletter

  • offline

  • mass media

  • LinkedIn

  • Twitter

  • print media

  • magazine

  • on premises

  • mobile

  • mobile app

  • games

  • user generated content

  • blogs

  • chat

  • Facebook

  • video

  • Netflix

  • Instagram

  • point of sale

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting