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Optimizely Content Cloud vs Zesty.io: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Optimizely Content Cloud vs. Zesty.io is based on a specific set of business needs and context. The comparison uses 2037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Optimizely Content Cloud and Zesty.io

Optimizely Content Cloud, Zesty.io, Sitefinity, Kentico Kontent, etc., belong to a category of solutions that help Content Management Systems. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Optimizely Content Cloud covers Content Management with Website, Engagement Management with Website, Collaboration, Communication Management, etc.

Zesty.io focuses on Content Management with Website, Engagement Management with Website, Communication Management with Website, Helpdesk Management, etc.

"We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimi...zely raising alerts when suspicious activity happens. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address. " - James Robinson

"Community polls, audio players, and other cool widgets and CMS plugins can be customized with Zesty.io whereas there was not as much flexibility to brand certain elements like that using previous systems. Many of those would have to be outside plugi...ns that didn’t really gel with our brand style. " - Kyle Lemmon

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Optimizely Content Cloud

Focus area

Software Failure Risk

  • medium

logo Zesty.io

Focus area

Software Failure Risk

  • low

About

Deliver content to every channel using REST APIs for everything: defining and managing

Zesty.io: The Headless CMS for Marketers + Developers

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

65

30

Total Goals
(we found evidences for)

16

6

Top Processes

Evidences indicate better relative satisfaction


content publishing


engagement management

engaging and following up



communication management

sending & publishing communications


training & onboarding



workflow management


generation of new leads


campaign management


community building



products & pricelist management



lifetime value management


social media management

engaging on social media


sales document management

contract management


segmentation and targeting



customer feedback management



business development


international marketing



promotion management



knowledge management



loyalty management

identify target customers


personalized marketing


helpdesk management


influencer marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Increase customer life time value

  • Improve internal communications

  • Build brand awareness

  • Improve ROI

  • Improve efficiency

  • Improve stakeholder relations

  • Improve brand engagement

  • See 13 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Grow market share

  • See 3 more

Top Channels

Channels Used

  • website

  • omnichannel

  • user generated content

  • blogs

  • social media

  • offline

  • on premises

  • promotions

  • games

  • mobile

  • mobile app

  • See 8 more
  • website

  • omnichannel

  • user generated content

  • blogs

  • social media

  • offline

  • on premises

  • promotions

  • games

  • mobile

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting