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Parse.ly Analytics vs IO Technologies: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Parse.ly Analytics vs. IO Technologies is based on a specific set of business needs and context. The comparison uses 1056 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Parse.ly Analytics and IO Technologies

Parse.ly Analytics, IO Technologies, ShareThis, Sniply, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Parse.ly Analytics covers Content Management with Website, Engagement Management with Website, Social Media Management with Social Media, Communication Management with User Generated Content, etc.

IO Technologies focuses on Customer Feedback Management with E-Mail, Communication Management with E-Mail, Engagement Management with Video, White Labeling, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Parse.ly Analytics

Focus area

Software Failure Risk

  • medium

logo IO Technologies

Focus area

Software Failure Risk

  • low

About

Parse.ly | Audience Data & Content Analytics for Digital Media

IO technologies - Editorial Analytics Solutions for Digital Publishers

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

29

21

Total Goals
(we found evidences for)

4

5

Top Processes

Evidences indicate better relative satisfaction


content management

searching for content

content publishing


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media


communication management

sending & publishing communications

tracking & monitoring communications


competitive intelligence


workflow management


campaign management

campaign monitoring






products & pricelist management



measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score





motivation management


rating and review management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve digital and social presence

  • Enhance customer relationships

  • Scale best practices

  • See 1 more
  • Enhance customer relationships

  • Improve stakeholder relations

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • See 2 more

Top Channels

Channels Used

  • e-mail

  • user generated content

  • blogs

  • mass media

  • television

  • video

  • chat

  • Slack

  • website

  • print media

  • magazine

  • See 8 more
  • e-mail

  • user generated content

  • blogs

  • mass media

  • television

  • video

  • chat

  • Slack

  • website

  • print media

  • magazine

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

No Data

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting