cuspera logo CUSPERA

Phrase TMS (formerly Memsource) vs WPML: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Phrase TMS (formerly Memsource) vs. WPML is based on a specific set of business needs and context. The comparison uses 1520 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Phrase TMS (formerly Memsource) and WPML

Phrase TMS (formerly Memsource), and WPML belong to a category of solutions that help Local Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Phrase TMS (formerly Memsource) covers Workflow Management, Collaboration, Content Management with Promotions, Helpdesk Management with User Generated Content, etc.

WPML focuses on Content Management with Website, Communication Management with Website, Loyalty Management with Website, Training & Onboarding with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Phrase TMS (formerly Memsource)

Focus area

Software Failure Risk

  • low

logo WPML

Focus area

Software Failure Risk

  • high

About

Innovative Translation Tools

WPML - The WordPress Multilingual Plugin

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

25

37

Total Goals
(we found evidences for)

7

9

Top Processes

Evidences indicate better relative satisfaction


workflow management



content management

content publishing


helpdesk management



sales document management

proposal & quote management


social media management

social media analytics


communication management

sending & publishing communications


lead qualification

lead qualification: technographic


engagement management

engaging and following up


training & onboarding


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Improve consistency

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve internal communications

  • See 4 more
  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve brand engagement

  • Launch new products

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • user generated content

  • blogs

  • Twitter

  • Instagram

  • video

  • phone calls

  • promotions

  • offline

  • point of sale

  • games

  • chat

  • on premises

  • See 12 more
  • website

  • social media

  • e-mail

  • user generated content

  • blogs

  • Twitter

  • Instagram

  • video

  • phone calls

  • promotions

  • offline

  • point of sale

  • games

  • chat

  • on premises

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Business Setting