Referralcandy vs. Viral Loops: Referral Marketing Solution Comparison 2025

Overview: Referralcandy and Viral Loops as Referral Marketing Category solutions.

Referralcandy and Viral Loops each focus on facilitating referral marketing with unique strengths. Referralcandy is renowned for its extensive capabilities in referral management, helping enterprises enhance customer relationships and boost sales. Viral Loops stands out in viral marketing, targeting Internet-driven industries with strong custom reporting features. Both offer robust integration and communication tools, but their support preferences and user segments cater to different business scales and objectives.

Referralcandy: ReferralCandy boosts sales through a robust referral marketing program. Over 30,000 eCommerce stores have experienced exponential growth using this software.

Viral Loops: Viral Loops is a marketing platform for launching referral programs, competitions, and sweepstakes. Various campaign types like pre-launch are supported.

Referralcandy and Viral Loops: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Referralcandy facilitates robust referral management and engagement management, providing tools that align with enterprises focusing on large-scale customer engagement. read more →

Viral Loops excels in viral and referral marketing, offering solutions tailored for Internet-focused industries seeking sustainable growth. read more →

Business Goals

Referralcandy helps large enterprises acquire customers and boost sales while enhancing customer relationships through strategic campaigns. read more →

Viral Loops aims to increase customer lifetime value and brand awareness, appealing to businesses launching new products and optimizing customer interactions. read more →

Core Features

Referralcandy’s standout features include custom reporting, seamless integration, and comprehensive analytics, which serve enterprises requiring detailed insights. read more →

Viral Loops offers powerful integrations and custom reports, vital for users needing in-depth data analysis and streamlined operations. read more →

Vendor Support

Referralcandy provides extensive 24/7 support through multiple channels, catering to enterprises requiring immediate assistance. read more →

Viral Loops offers essential support options, including 24/7 service, suited for smaller businesses with focused support needs. read more →

Segments and Industries

Referralcandy predominantly serves large enterprise clients in sectors like design and consumer goods, showcasing its adaptability and scalability. read more →

Viral Loops attracts primarily Internet and publishing industries, reflecting its capability to power digital-first business models. read more →

Operational Alignment

Referralcandy integrates into complex workflows with a focus on point of sale and offline channels, ideal for large businesses with diverse marketing strategies. read more →

Viral Loops fits seamlessly into web-centric workflows, particularly useful for internet-based environments requiring rapid marketing pivots. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Phone Support

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24/7 Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Referralcandy and Viral Loops

How does Referralcandy and Viral Loops address your Referral Management Challenges?

Referralcandy and Viral Loops both help businesses create and manage referral programs. Referralcandy focuses on providing rewards to customers for referring new customers. Viral Loops provides a more comprehensive approach, including tools to manage campaigns and track referrals. Referralcandy is more affordable and is a good option for businesses with smaller customer bases. Viral Loops offers more advanced features, which may be beneficial for larger businesses. Both tools have limitations, such as the inability to run multiple programs simultaneously.

"...What I like most about this software is how easy it is to set up and get started on creating referral programs...." Peer review by Anonymous Reviewer

"...Run a referral program directly from inside your newsletters, to boost your engagement and get more email subscribers Grow your audience and boost subscriber engagement with a referral program that "lives" in your newsletters. ..." Referral Marketing Software Integrations

How does Referralcandy and Viral Loops address your Campaign Management Challenges?

Referralcandy and Viral Loops both manage referral marketing campaigns. Referralcandy is a cloud-based solution designed for online stores, while Viral Loops is used for creating viral marketing campaigns and integrates with landing pages and websites. Referralcandy focuses on rewards distribution, while Viral Loops provides tools for end-to-end program management. The limitations of both tools are not stated in the provided comments.