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Reltio vs Hive Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Reltio vs. Hive Marketing Cloud is based on a specific set of business needs and context. The comparison uses 3150 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Reltio and Hive Marketing Cloud

Reltio, Hive Marketing Cloud, Amperity Customer Data Management, Treasure Data, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Reltio covers Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.

Hive Marketing Cloud focuses on Engagement Management, Collaboration, Social Media Management with Social Media, Loyalty Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Reltio

Focus area

Reltio is better than Hive Marketing Cloud for

Software Failure Risk

  • low

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Reltio for

Software Failure Risk

  • medium

About

Customer Data Platform to Power Connected Customer Experiences

Customer Insight and Engagement Platform

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

43

55

Total Goals
(we found evidences for)

10

14

Top Processes

Evidences indicate better relative satisfaction


engagement management


segmentation and targeting


customer case management


workflow management


lead qualification

lead qualification: technographic


sales document management

contract management

proposal & quote management


training & onboarding



communication management

sending & publishing communications


lifetime value management



loyalty management

identify target customers


account management


customer feedback management



products & pricelist management


relationship management


contact list management




campaign management




social media analytics


social media management

social media analytics


social media marketing


database marketing


business development



content management


competitive intelligence


generation of new leads



performance management



category management


Top Goals

Goals Achieved

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Establish thought leadership

  • Improve consistency

  • See 7 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting