Reltio vs. Treasure Data: Customer Data Platform Solution Comparison 2025

Overview: Reltio and Treasure Data as Customer Data Platform Category solutions.

Reltio and Treasure Data both excel in the Customer Data Platform (CDP) category, addressing distinct aspects of customer data management. Reltio offers robust features for enhancing customer lifetime value and driving sales growth, catering primarily to computer software enterprises. Treasure Data focuses on acquiring customers and enhancing relationships, with strong analytics capabilities appealing to diverse industries, including education. Both products provide comprehensive support options, ensuring they fit into various operational workflows.

Reltio: Reltio unifies and cleanses multi-source data into a single source of trusted information. Insight-ready, real-time data is provided at scale by their cloud-native MDM solution.

Treasure Data: Treasure-data is recognized as a leading enterprise CDP. Marketing, sales, and service teams at global enterprises are empowered by its platform.

Reltio and Treasure Data: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Reltio focuses on customer engagement and experience management, with strengths in segmentation and targeting. It aligns with needs like workflow management and communication. read more →

Treasure Data emphasizes engagement management and loyalty management, offering tools for effective advertisement and campaign management. read more →

Business Goals

Reltio supports increasing customer lifetime value and driving sales growth. It aids in improving customer retention and launching new products efficiently. read more →

Treasure Data helps acquire and retain customers, boosting sales and improving ROI. It supports entering new markets and enhancing relationships. read more →

Core Features

Reltio includes analytics, custom reports, and compliance. Its AI-powered tools facilitate ease of migration and data integration. read more →

Treasure Data offers extensive analytics and custom reporting. The platform is AI-powered, enhancing security and privacy with seamless integration options. read more →

Vendor Support

Reltio provides 24/7 support, including chat and email support. Training and onboarding are integral, catering to complex IT environments. read more →

Treasure Data also provides 24/7 support with chat, phone, and email assistance, favoring varied support preferences. read more →

Segments and Industries

Reltio is popular in the computer software industry, with a focus on enterprises and mid-market businesses. read more →

Treasure Data serves diverse sectors, prominently in computer software, education, and internet services, appealing to large enterprise customers. read more →

Operational Alignment

Reltio caters to enterprise-level operations, integrating into platforms for strategic market share growth and ROI improvement. read more →

Treasure Data fits well with enterprise workflows, streamlining operations across various scales, particularly in customer engagement dynamics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Reltio and Treasure Data

What makes Reltio and Treasure Data ideal for Customer Engagement?

Reltio and Treasure Data both help businesses engage with customers. Reltio focuses on creating a complete view of customers by combining data from different sources. Treasure Data emphasizes collecting and analyzing data to understand customer behavior. Reltio enables personalized customer interactions, while Treasure Data provides tools for customer segmentation and multi-channel engagement.

"...Maximize operational efficiency Equip group sales, marketing and member relationship teams with the insights they need to move beyond basic engagement tactics and deliver superior member and provider experiences...." MDM Healthcare - Data Management Cloud Solutions

"...Our company includes two main sets of data, app analytics events logged when users interact with our apps and static data that is more business/inventory/finance focused...." Peer review by Johnny Kamel, Digital Analytics Lead, Outcome Health

What benefits does Reltio and Treasure Data offer for Segmentation And Targeting?

Reltio and Treasure Data both enable segmentation and targeting. Reltio emphasizes the creation of comprehensive customer profiles, enabling granular segmentation and personalized interactions. Treasure Data focuses on data collection, unification, and analysis to create targeted customer segments and personalize communications based on behavior.

"...They have access to holistic, up-to-date and actionable customer profiles to segment customers and personalize offers across touchpoints...." Dat Driven Platform - Digital Marketing MDM

"...Learn more about Treasure Data capabilities that help marketers segment customer and prospect profiles for effective targeting. ..." Product Overview

What makes Reltio and Treasure Data ideal for Workflow Management?

Reltio and Treasure Data both offer workflow management capabilities. Reltio's workflow management features include configurable workflows, task management, granular audit trails, and support for regulations. Treasure Data provides workflows that are easy to create and use, and it integrates with tools like Digdag. Reltio's workflows are more robust and comprehensive, while Treasure Data offers simpler, more user-friendly workflows. Treasure Data has limitations in its workflow management, particularly when it comes to scripting capabilities.

"...Frost & Sullivan believes that Reltio s platform effectively addresses industry needs through a unique combination of MDM, advanced predictive analytics (based on Spark) and machine learning (ML), a self-learning graph model, workflow, collaboration, and data-as-a-service (DaaS), all with Big Data scalability and performance...." Peer review by Frost & Sullivan, Frost & Sullivan

"...Workflows is a fantastic product that is configurable to bypass the need for specific extraction APIs, but flexible enough to chain together and manage jobs...." Peer review by Verified User, Manager in Product Management, Hospital & Health Care