cuspera logo CUSPERA

RetailNext vs dunnhumby: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of RetailNext vs. dunnhumby is based on a specific set of business needs and context. The comparison uses 597 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing RetailNext and dunnhumby

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

RetailNext covers Engagement Management with Offline, Merchandising with Offline, Communication Management with Offline, Influencer Marketing with User Generated Content, etc.

dunnhumby focuses on Media Planning with Offline, Engagement Management with Promotions, Loyalty Management with Promotions, Customer Feedback Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo RetailNext

Focus area

Software Failure Risk

  • low

logo dunnhumby

Focus area

Software Failure Risk

  • medium

About

The most advanced in?store analytics solution | RetailNext

Customer Data Science platform

Financials

SERIES E

Business Need

Total Processes
(we found evidences for)

21

14

Total Goals
(we found evidences for)

9

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



communication management

sending & publishing communications



influencer marketing


loyalty management



measuring customer satisfaction


customer feedback management

measuring customer satisfaction


category management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Improve efficiency

  • Improve brand engagement

  • Increase customer life time value

  • Establish thought leadership

  • See 6 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • See 5 more

Top Channels

Channels Used

  • promotions

  • coupons

  • offline

  • point of sale

  • video

  • trade shows

  • mobile

  • mobile app

  • display advertisement

  • See 6 more
  • promotions

  • coupons

  • offline

  • point of sale

  • video

  • trade shows

  • mobile

  • mobile app

  • display advertisement

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Business Setting