Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Selligent Marketing Cloud is based on a specific set of business needs and context. The comparison uses 23231 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Selligent Marketing Cloud
Salesforce Account Engagement (Formerly Pardot), Selligent Marketing Cloud, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Selligent Marketing Cloud focuses on Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Selligent Marketing Cloud for
Software Failure Risk
Selligent Marketing Cloud
Focus area
Selligent Marketing Cloud is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing Automation to engage customers across all critical channels.
Age
1999
1988
Financials
IPO
M&A
Business Need
Total Processes
(we found evidences for)
130
58
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
-
Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Improve brand engagement
-
Grow market share
-
Increase customer life time value
-
Launch new products
-
Build brand awareness
-
Scale best practices
-
Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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mobile
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mobile app
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social media
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website
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text SMS
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print media
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newspaper
-
display advertisement
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out of home
-
brochure
-
offline
-
user generated content
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blogs
-
promotions
-
coupons
-
on premises
-
events
-
trade shows
-
review sites
-
Amazon
- See 19 more
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e-mail
-
omnichannel
-
mobile
-
mobile app
-
social media
-
website
-
text SMS
-
print media
-
newspaper
-
display advertisement
-
out of home
-
brochure
-
offline
-
user generated content
-
blogs
-
promotions
-
coupons
-
on premises
-
events
-
trade shows
-
review sites
-
Amazon
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
