Salesforce Account Engagement (Formerly Pardot) Overview
Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.
Use Cases
Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).
Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.
Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.
Reviews
"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy." - Rob Birse
Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Account Engagement (Formerly Pardot)
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases
What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Engagement Management?
How can Salesforce Account Engagement (Formerly Pardot) enhance your Campaign Management process?
How does Salesforce Account Engagement (Formerly Pardot) facilitate Drip Marketing?
How can Salesforce Account Engagement (Formerly Pardot) optimize your Communication Management Workflow?
How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Generation Of New Leads?
87+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
|
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg |
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
|
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp |
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Tuomas Pyyhtia Solution Owner, Field Service Operations KONE |
Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
Information Technology and Services
|
Information Technology and Services |
Case Study IBMRead More |
|
NA |
CASE STUDY BACA SystemsRead More |
|
|
NA |
CASE STUDY SkipTheDishesRead More |
Video
Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo
Frequently Asked Questions(FAQ)
for Salesforce Account Engagement (Formerly Pardot)
What is Salesforce Account Engagement (Formerly Pardot)?
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
What is Salesforce Account Engagement (Formerly Pardot) used for?
What are the top features of Salesforce Account Engagement (Formerly Pardot)?
Who uses Salesforce Account Engagement (Formerly Pardot)?
What are Salesforce Account Engagement (Formerly Pardot) alternatives?
Where is Salesforce Account Engagement (Formerly Pardot) located?
Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management
Salesforce Account Engagement (Formerly Pardot) Competitors
Salesforce Account Engagement (Formerly Pardot) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
Salesforce Account Engagement (Formerly Pardot) Integrations
Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Account Engagement (Formerly Pardot)
Software Failure Risk Guidance
?for Salesforce Account Engagement (Formerly Pardot)
Overall Risk Meter
Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)
Salesforce, Inc. News
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Salesforce released Agentforce for Retail, an AI skills library to help retailers enhance customer service and automate processes like order management and appointment scheduling.
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Salesforce, Inc. Feeds
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Salesforce.com reported lower-than-expected earnings for the third quarter.
Salesforce (CRM) Q3 2025 Earnings Call Transcript - The Motley Fool
Salesforce's Q3 2025 earnings call transcript discusses financial results and performance.
Salesforce Reports Strong Q3 Fiscal 2025 Results - TipRanks
Salesforce reported strong financial results for the third quarter of fiscal year 2025.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
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