Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

  • Communication Management
  • Generation Of New Leads
  • Account Management
  • Social Media Management
  • Lead Nurturing
  • Lead Management
  • Lead Tracking
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions?" - Arvind Krishna

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases

How does Salesforce Account Engagement (Formerly Pardot) address your Engagement Management Challenges?

How does Salesforce Account Engagement (Formerly Pardot) facilitate Campaign Management?

How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Drip Marketing?

How does Salesforce Account Engagement (Formerly Pardot) facilitate Communication Management?

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Generation Of New Leads?

87+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Arvind Krishna

Chairman & CEO

IBM
Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna
Salesforce Account Engagement (Formerly Pardot) testimonial

Tuomas Pyyhtia

Solution Owner, Field Service Operations

KONE
Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia
Salesforce Account Engagement (Formerly Pardot) testimonial

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Arvind Krishna

Chairman & CEO

IBM
Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna
Salesforce Account Engagement (Formerly Pardot) testimonial

Tuomas Pyyhtia

Solution Owner, Field Service Operations

KONE
Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia
Salesforce Account Engagement (Formerly Pardot) testimonial

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo

Case Studies

COMPANY INDUSTRY CASE STUDIES
Salesforce Account Engagement (Formerly Pardot) case study

Turtle Bay
NA
CASE STUDY Turtle Bay

Learn how AI-generated service replies and recommendations increase repeat bookings by 20%.

Read More
Salesforce Account Engagement (Formerly Pardot) case study

Loop & Tie
Information Technology and Services
Information Technology and Services
Case Study Loop & Tie

How Loop & Tie built a community of gifting with Salesforce.

Read More
Salesforce Account Engagement (Formerly Pardot) case study

Kellogg
Manufacturing
Manufacturing
Case Study Kellogg

Learn how Kellogg suggests products that maximize shelf revenue for its retail customers.

Read More

Video

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Video Thumbnail

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Salesforce, Inc. News

Pothys Swarna Mahal Collaborates with Salesforce to Elevate Customer Experience

Pothys Swarna Mahal collaborates with Salesforce to enhance customer experience.

10/03/2025 - source

Salesforce's Agentforce 2dx lets companies create proactive AI agents that work autonomously

Salesforce announced Agentforce 2dx, enabling companies to create proactive AI agents, along with new developer tools and the AgentExchange marketplace at their TDX event.

05/03/2025 - source

Microsoft Eyes Salesforce Users with new AI Sales Agents in Copilot

Microsoft introduces AI sales agents for Microsoft 365 Copilot, integrating with Salesforce and Dynamics 365, to help sales teams manage leads and close deals efficiently.

05/03/2025 - source

Salesforce, Inc. Feeds

Accordion Announces Strategic Acquisition of Salesforce Division of Kavaliro - PRWeb

Accordion has announced the strategic acquisition of the Salesforce division of Kavaliro.

09/03/2025 - source

Nvidia, Home Depot, Lowe's, TJX and Salesforce are part of Zacks Earnings Preview

Salesforce is included in Zacks Earnings Preview alongside companies like Nvidia, Home Depot, Lowe's, and TJX.

24/02/2025 - source

Salesforce (CRM) Expected to Announce Earnings on Wednesday - MarketBeat

Salesforce is expected to announce its quarterly earnings on Wednesday.

19/02/2025 - source

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO