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Salesforce Account Engagement (Formerly Pardot): Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Salesforce Account Engagement (Formerly Pardot)
Brand: Salesforce Account Engagement (Formerly Pardot)
Rating: 4.06 (21845 reviews)

4.06 5

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Marketing Cloud Account Engagement with marketing and sales alignment

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Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

Communication Management
Generation Of New Leads
Account Management
Social Media Management
Lead Nurturing
Lead Management
Lead Tracking

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Scale Best Practices
Enter New Markets Internationally Or Locally
Grow Market Share
Launch New Products
Build Brand Awareness
Improve Internal Communications
Improve Brand Engagement
Improve Stakeholder Relations
Establish Thought Leadership
Improve Digital And Social Presence
Improve Efficiency
Increase Average Basket Value
Improve Consistency
Shorten Ramp Up Time
Increase Customer Life Time Value

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Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail, and Website,

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc.

Reviews

"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to." - Adam Lavezzo

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

Computer Software
Information Technology and Services
Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases

What makes Salesforce Account Engagement (Formerly Pardot) ideal for Engagement Management?

Account Engagement formerly known as Pardot Engagement Management enables users to track audience engagement across multiple channels, providing insights into website activity and lead engagement. It offers features for targeted email marketing, lead nurturing, and sales alerts to enhance customer interaction and sales follow-up. However, the system's reporting capabilities for low-engagement activities and limited template options present limitations.

"...Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns...." Peer review by Verified User, Manager in Marketing, Hospital & Health Care

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How does Salesforce Account Engagement (Formerly Pardot) facilitate Campaign Management?

Account Engagement provides marketing automation features for email deployment, campaign management, landing pages, forms, and drip campaigns. The tool facilitates lead generation and tracking, delivering insights through reporting and analysis. However, the tool's campaign tracking functionality is limited to campaign management activities within the product.

"...The ease of use and countless options Pardot offers, from automated email campaigns to monitoring your Google Ads...." Peer review by Luka K, Marketing Manager

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What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Drip Marketing?

Salesforce Account Engagement streamlines marketing automation by offering features such as audience segmentation, email design, and drip campaigns. These capabilities enable marketers to create personalized and automated customer journeys. It has limitations in terms of the customization of drip campaign logic.

"...At my previous company, Pardot was used to automate newsletter and drip campaigns for inbound leads generated from our marketing...." Peer review by Verified User, Manager in Marketing, Internet

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What makes Salesforce Account Engagement (Formerly Pardot) ideal for Communication Management?

The tool enables automated email marketing campaigns and tracking of email interactions. It facilitates sending targeted email messages based on individual contact information and website activity. While the tool offers a robust email marketing platform, it suffers from occasional issues with email tracking.

"...Pardot offers an extremely user friendly atmosphere and step-by-step process that makes sending any email a walk in the park...." Peer review by Alison M., Marketing Assistant

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How does Salesforce Account Engagement (Formerly Pardot) address your Generation Of New Leads Challenges?

Salesforce Account Engagement enables businesses to effectively generate and manage leads. It streamlines lead generation efforts through automated drip campaigns, lead scoring, and dynamic content creation, resulting in increased lead quality and efficiency. Moreover, it provides comprehensive reporting and analytics for tracking campaign progress and optimizing marketing strategies. However, the tool has limitations, including a lack of flexibility for manual lead updates.

"...The email notifications for new leads helps our whole team stay up to date...." Peer review by Steve B., Education

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87+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg	Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Jane Moran CIO Unilever	I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran

CUSTOMERS	TESTIMONIALS
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp	Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg	Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Jane Moran CIO Unilever	I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Baptist Health South Florida	NA	CASE STUDY Baptist Health South Florida Learn how the healthcare provider turns disparate data into a complete patient view at scale. Read More
Sonos Consumer Electronics	Consumer Electronics	Case Study Sonos Learn how Sonos adapted to customer needs during the pandemic with one integrated platform. Read More
KONE Mechanical or Industrial Engineering	Mechanical or Industrial Engineering	Case Study KONE Learn how working with a Technical Account Manager helped KONE deliver innovation faster and streamline its platform operations. Read More

Video

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Competitors

More Salesforce Account Engagement (Formerly Pardot) Alternatives...

Salesforce Account Engagement (Formerly Pardot) Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.71/5 ★ Read Reviews (98)
Analytics	4.34/5 ★ Read Reviews (979)
Custom Reports	3.25/5 ★ Read Reviews (3090)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.71/5 ★ Read Reviews (98)
Analytics	4.34/5 ★ Read Reviews (979)
Custom Reports	3.25/5 ★ Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.57/5 ★

Read Reviews (753)

Data Import

3.25/5 ★

Read Reviews (2241)