omnisend: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: omnisend
Brand: omnisend
Rating: 4.7 (5482 reviews)

4.7 5

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(5482)

Omnisend: Ecommerce Marketing Automation for Smart Marketers

omnisend Overview

Omnisend is an ecommerce marketing automation platform designed to boost sales and customer engagement through targeted emails, SMS, and more. It offers advanced automations, customizable forms, and performance tracking.

Use Cases

Customers recommend Workflow Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using omnisend.

Other use cases:

Campaign Management
Advertisement
Helpdesk Management
Loyalty Management
Contact List Management
Promotion Management
Ad Retargeting

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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using omnisend.

Other priorities:

Acquire Customers
Scale Best Practices
Improve ROI
Enter New Markets Internationally Or Locally
Grow Market Share
Improve Brand Engagement
Improve Digital And Social Presence
Build Brand Awareness
Launch New Products
Reduce Bounce
Improve Efficiency
Manage Risk
Improve Internal Communications
Improve Visibility
Establish Thought Leadership
Increase Customer Life Time Value

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omnisend Use-Cases and Business Priorities: Customer Satisfaction Data

omnisend works with different mediums / channels such as E-Mail.

omnisend's features include Templates, Alerts: Popups & Notifications, Personalization, etc. and omnisend support capabilities include Email Support, 24/7 Support, Chat Support, etc. also omnisend analytics capabilities include Analytics, and Custom Reports.

Reviews

"I looked at a number of marketing automation platforms and felt with Omnisend that we had found a company with similar values. It was clear they would help us fully leverage the platform’s features and implement it effectively" - James Le Compte

omnisend, Klaviyo, Ortto, Bloomreach, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for omnisend

Top Industries

Consumer Goods
Apparel & Fashion
Food & Beverages

Popular in

Small Business
Mid Market
Enterprise

omnisend is popular in Consumer Goods, Apparel & Fashion, and Food & Beverages and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on omnisend Use Cases

What makes omnisend ideal for Workflow Management?

Omnisend facilitates automated workflows for various marketing tasks, including cart abandonment, new subscriber onboarding, and targeted product promotions. The platform offers pre-built templates for common scenarios, and enables the integration of multiple communication channels within a single workflow. Omnisend lacks a logging system for workflow changes, which could lead to unintentional workflow disruptions.

"...With advanced automation workflows, customer segmentation features and a multitude of channels to reach the customer (via email, SMS, push notifications, Facebook Messenger, WhatsApp and more), Omnisend is a complete, all-in-one solution for ecommerce marketers who have outgrown the generic email marketing tools...." Peer review

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How does omnisend address your Communication Management Challenges?

Omnisend empowers users to easily manage email communication with customers through automation, design, and performance tracking. It facilitates sending targeted emails to specific customers, automating communication for new subscribers and engaging existing ones. Omnisend's email campaign organization lacks robust categorization features.

"...It makes it extremely easy to send professional looking emails for your business. ...." Peer review by Philip O., Owner, Retail

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How efficiently Does omnisend manage your Engagement Management?

Omnisend provides automation tools to personalize customer communication based on engagement and behavior. It offers features for cart recovery, order confirmation, order follow-up, birthday emails, and customer reactivation. The platform lacks graphical messaging capabilities for existing and engaged customers.

"...Solving the ability to follow up with customers w/out manual attention -..." Peer review by Nick H, Web Designer / Developer / Marketing Strategist

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Why is omnisend the best choice for Campaign Management?

Omnisend is an email marketing platform for e-commerce businesses that offers campaign management capabilities, including automation, contact management, and reporting. The platform enables users to create, schedule, and analyze marketing campaigns. The platform is limited in its ability to provide detailed insights into campaign performance.

"...The ease of implementation working with Shopify has allowed my clients to save money by using this app for all of their email marketing and campaign based solutions...." Peer review by Bradley T, Lead Pricing Analyst, Education

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What makes omnisend ideal for Advertisement?

Omnisend's advertisement capabilities include audience synchronization with Facebook and Google, allowing for retargeting ads and a comprehensive customer experience. The platform also enables tracking of advertisement revenue. Its current limitations include a lack of direct integration with Google Ads.

"...Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google all from one platform...." 252: How to use Customer Reviews & CGC to increase Conversion Rates with Argos Joanna Steele

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62+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well omnisend solved their Marketing Automation needs. Cuspera uses 5482 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
James Le Compte CEO To’ak Chocolate	I looked at a number of marketing automation platforms and felt with Omnisend that we had found a company with similar values. It was clear they would help us fully leverage the platform’s features and implement it effectively Testimonial By James Le Compte
David Sung Digital Marketing Director SM Global Shop	It may not make a huge difference when you’re starting out building your list. But once you have hundreds of thousands of customers in your database, even a .2 or .3 percent increase in any of your metrics can drastically have an improvement on your revenue overall. So I do believe A/B testing is v...ery crucial.” Testimonial By David Sung
Angèl Foster Co-Owner Island Olive Oil Company	Omnisend brings our business to another level. With challenging and changing times of the brick and mortar experience, it’s allowing us to set ourselves up for the future of ecommerce. Testimonial By Angèl Foster

CUSTOMERS	TESTIMONIALS
James Le Compte CEO To’ak Chocolate	I looked at a number of marketing automation platforms and felt with Omnisend that we had found a company with similar values. It was clear they would help us fully leverage the platform’s features and implement it effectively Testimonial By James Le Compte
David Sung Digital Marketing Director SM Global Shop	It may not make a huge difference when you’re starting out building your list. But once you have hundreds of thousands of customers in your database, even a .2 or .3 percent increase in any of your metrics can drastically have an improvement on your revenue overall. So I do believe A/B testing is v...ery crucial.” Testimonial By David Sung
Angèl Foster Co-Owner Island Olive Oil Company	Omnisend brings our business to another level. With challenging and changing times of the brick and mortar experience, it’s allowing us to set ourselves up for the future of ecommerce. Testimonial By Angèl Foster

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
B-Wear Sportswear Apparel & Fashion	Apparel & Fashion	Case Study B-Wear Sportswear How B-Wear Sportswear Shapes Marketing Strategy with Data Read More
To’ak Chocolate Food & Beverages	Food & Beverages	Case Study To’ak Chocolate How To’ak Chocolate Increased Email-Generated Revenue by 460% Read More
Divatress Consumer Goods	Consumer Goods	Case Study Divatress How Divatress’ Embrace of SMS is Accelerating Sales Read More

Video

Omnisend Product Reviews teaser

Frequently Asked Questions(FAQ)

for omnisend

What is omnisend?

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.

Omnisend helps marketing teams to send designated and targeted emails to customers via email, sms, push notifications, facebook messenger, whatsapp and more. It helps in collecting visitor information with customizable forms. It creates flexible segments based on shopping behavior or other criteria and helps in tracking the sales performance through the reports.

Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.

What is omnisend used for?

omnisend is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Workflow Management, Communication Management and Engagement Management .