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Salesforce Email Studio vs SparkPost: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Email Studio vs. SparkPost is based on a specific set of business needs and context. The comparison uses 6317 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Email Studio and SparkPost

Salesforce Email Studio, SparkPost, Aweber, Litmus, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Email Studio covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

SparkPost focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Competitive Intelligence with E-Mail, Campaign Management with E-Mail, etc.

"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. " - Rob Birse

"SparkPost’s deep knowledge and customer focus of their implementation team was what really made our successful transition possible. " - Kenneth Chan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than SparkPost for

Software Failure Risk

  • medium

logo SparkPost

Focus area

SparkPost is better than Salesforce Email Studio for

Software Failure Risk

  • medium

About

Email Marketing Software Customized Solutions - Salesforce.com

Email intelligence platform for better results

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

101

45

Total Goals
(we found evidences for)

18

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring

campaign analytics


training & onboarding


social media management

social media analytics

engaging on social media

scheduling post to social media


helpdesk management


content management

content publishing


contact list management



workflow management




sales document management

contract management

proposal & quote management


relationship management


generation of new leads


segmentation and targeting


loyalty management

identify target customers





customer feedback management

measuring customer satisfaction

measuring net promoter score






knowledge management

creating knowledge base




touchpoint management


conversion management


channel management


personalized marketing


customer case management




products & pricelist management




social media marketing


outbound marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural



promotion management



discount management


trade show marketing



community marketing


international marketing



account management




distribution management


database marketing


rating and review management


community building


competitive intelligence



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more
  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Establish thought leadership

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • website

  • offline

  • newspaper

  • print media

  • omnichannel

  • events

  • trade shows

  • newsletter

  • phone calls

  • on premises

  • Amazon

  • review sites

  • See 13 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • website

  • offline

  • newspaper

  • print media

  • omnichannel

  • events

  • trade shows

  • newsletter

  • phone calls

  • on premises

  • Amazon

  • review sites

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting