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Salesforce Essentials vs Glue Up: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Essentials vs. Glue Up is based on a specific set of business needs and context. The comparison uses 4201 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Essentials and Glue Up

Salesforce Essentials, Glue Up, Siebel CRM, Bullhorn ATS & CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Essentials covers Engagement Management, Helpdesk Management with Social Media, Sales Document Management with Social Media, Knowledge Management with Social Media, etc.

Glue Up focuses on Event Management with E-Mail, Engagement Management, Membership Management with E-Mail, Social Media Management with Social Media, etc.

"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. " - Rob Birse

"I would recommend Glue Up because it combines all the different tools you need in one place. This includes memberships, events, email campaigns, and a powerful CRM that allows us to track our members’ engagement from email campaigns to events to the...ir membership. I would also recommend Glue Up because you will be dealing with very nice people. " - Jan Heinecke

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Essentials

Focus area

Salesforce Essentials is better than Glue Up for

Software Failure Risk

  • medium

logo Glue Up

Focus area

Glue Up is better than Salesforce Essentials for

Software Failure Risk

  • low

About

Build stronger customer relationships, with the CRM built for small business

All-in-one CRM platform that helps build and grow community

Age

1999

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

82

61

Total Goals
(we found evidences for)

16

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


helpdesk management


sales document management

contract management

proposal & quote management


knowledge management


contact list management


communication management

tracking & monitoring communications

sending & publishing communications




workflow management


customer case management


pipeline management



sales call management

meeting management


training & onboarding


community building


conversion management


social media management

managing social media account

social media analytics

engaging on social media

scheduling post to social media




customer feedback management

measuring customer satisfaction



relationship management


lead qualification

lead qualification: demographic

lead qualification: technographic


campaign management

campaign analytics


generation of new leads



content management


opportunity management


business development



rating and review management


account management


loyalty management

customise loyalty program






products & pricelist management



promotion management


discount management


trade show marketing



membership management


payment management


billing and invoice management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Increase average basket value

  • Improve digital and social presence

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • See 13 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Acquire customers

  • Grow market share

  • Improve internal communications

  • Improve ROI

  • Establish thought leadership

  • Build brand awareness

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • promotions

  • website

  • offline

  • mobile app

  • newsletter

  • coupons

  • trade shows

  • causes and charity

  • chat

  • mass media

  • phone calls

  • text SMS

  • Twitter

  • LinkedIn

  • Facebook

  • events

  • user generated content

  • blogs

  • on premises

  • display advertisement

  • See 20 more
  • e-mail

  • mobile

  • social media

  • promotions

  • website

  • offline

  • mobile app

  • newsletter

  • coupons

  • trade shows

  • causes and charity

  • chat

  • mass media

  • phone calls

  • text SMS

  • Twitter

  • LinkedIn

  • Facebook

  • events

  • user generated content

  • blogs

  • on premises

  • display advertisement

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting