cuspera logo CUSPERA

Compare Salesforce Essentials vs Merchant Relationship Management

Comparison Summary

For Salesforce Essentials vs Merchant Relationship Management comparison, Our AI algorithm looked at 4292 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Essentials and Merchant Relationship Management to solve their respective business needs.

Pros and cons of Salesforce Essentials and Merchant Relationship Management

Salesforce Essentials is more suited to businesses that require Engagement Management and Helpdesk Management with Social Media where as Merchant Relationship Management is focused towards Sales Document Management and Lead Management .

Both Salesforce Essentials and Merchant Relationship Management are CRM software, peers recommend Salesforce Essentials for knowledge management and customer case management where as Merchant Relationship Management is more known for training & onboarding and sales call management .

logo Salesforce Essentials

Focus area

Salesforce Essentials is better than Merchant Relationship Management for

Software Failure Risk

  • medium

logo Merchant Relationship Management

Focus area

Merchant Relationship Management is better than Salesforce Essentials for

Software Failure Risk

  • low

About

Build stronger customer relationships, with the CRM built for small business

CRM & Underwriting Platform

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

82

53

Total Goals
(we found evidences for)

16

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


helpdesk management


sales document management

contract management

proposal & quote management


knowledge management


contact list management


communication management

tracking & monitoring communications

sending & publishing communications




workflow management


customer case management


pipeline management



sales call management

meeting management


training & onboarding


community building


conversion management


social media management

managing social media account

social media analytics

engaging on social media




customer feedback management

measuring customer satisfaction



relationship management


lead qualification

lead qualification: demographic

lead qualification: technographic


campaign management

campaign analytics


generation of new leads



content management


opportunity management


business development



rating and review management


account management


loyalty management

customise loyalty program






products & pricelist management


lifetime value management


competitive intelligence



payment management



performance management


calendar management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Increase average basket value

  • Improve digital and social presence

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • See 13 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve internal communications

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Reduce bounce

  • See 8 more

Top Channels

Channels Used

  • phone calls

  • e-mail

  • website

  • user generated content

  • blogs

  • chat

  • Slack

  • text SMS

  • social media

  • Facebook

  • offline

  • point of sale

  • causes and charity

  • support groups

  • See 11 more
  • phone calls

  • e-mail

  • website

  • user generated content

  • blogs

  • chat

  • Slack

  • text SMS

  • social media

  • Facebook

  • offline

  • point of sale

  • causes and charity

  • support groups

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting