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SALESmanago vs ActiveTrail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SALESmanago vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 2145 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SALESmanago and ActiveTrail

SALESmanago, ActiveTrail, Yespo Оmnichannel CDP, SAP Marketing Cloud, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SALESmanago covers Generation Of New Leads with Website, Advertisement with Social Media, Inbound Marketing, Contact List Management with Social Media, etc.

ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SALESmanago

Focus area

SALESmanago is better than ActiveTrail for

Software Failure Risk

  • medium

logo ActiveTrail

Focus area

ActiveTrail is better than SALESmanago for

Software Failure Risk

  • low

About

Customer data platform with omnichannel communication to improve conversion

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

2011

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

72

37

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction


generation of new leads




communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


lead qualification

lead qualification: behavioural


campaign management


engagement management

engaging and following up




social media marketing


social media management

social media analytics


loyalty management

customise loyalty program

identify target customers


workflow management




personalized marketing


helpdesk management


content management


training & onboarding






segmentation and targeting


lifetime value management


touchpoint management


conversion management


sales document management

contract management




business development



promotion management


discount management



competitive intelligence




channel management



customer feedback management


products & pricelist management




Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • See 9 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more
  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting