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Compare Scoop.it vs Ontraport Marketing Automation

Comparison Summary

For Scoop.it vs Ontraport Marketing Automation comparison, Our AI algorithm looked at 3566 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Scoop.it and Ontraport Marketing Automation to solve their respective business needs.

Pros and cons of Scoop.it and Ontraport Marketing Automation

Scoop.it is more suited to businesses that require Content Management with Social Media and Communication Management with Social Media where as Ontraport Marketing Automation is focused towards Engagement Management with E-Mail and Campaign Management with E-Mail .

Both Scoop.it and Ontraport Marketing Automation are Content Marketing and Marketing Automation software, peers recommend Scoop.it for scheduling post to social media and content sharing where as Ontraport Marketing Automation is more known for helpdesk management and contact list management .

logo Scoop.it

Focus area

Scoop.it is better than Ontraport Marketing Automation for

Software Failure Risk

  • medium

logo Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Scoop.it for

Software Failure Risk

  • medium

About

Content curation for websites & blogs

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

2008

2006

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

42

99

Total Goals
(we found evidences for)

10

14

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content


communication management

sending & publishing communications


social media management

scheduling post to social media

engaging on social media


engagement management

engaging and following up


knowledge management


generation of new leads


social media marketing



training & onboarding


community building


influencer marketing


campaign management


lead qualification




competitive intelligence




account management



conversion management



rating and review management


workflow management


sales document management




creating contact list


contact list management

creating contact list


referral management


helpdesk management






relationship management


membership management


products & pricelist management






payment management




conference call management


pipeline management


lifetime value management





customer feedback management


personalized marketing


meeting management


sales call management

meeting management




billing and invoice management


Top Goals

Goals Achieved

  • Establish thought leadership

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Scale best practices

  • Grow market share

  • Increase sales & revenue

  • Improve digital and social presence

  • Launch new products

  • Enhance customer relationships

  • See 7 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Improve brand engagement

  • Improve internal communications

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more
  • e-mail

  • website

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • promotions

  • offline

  • Facebook

  • point of sale

  • chat

  • mass media

  • newsletter

  • video

  • on premises

  • LinkedIn

  • Instagram

  • mobile

  • Twitter

  • events

  • trade shows

  • coupons

  • review sites

  • games

  • display advertisement

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting