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Compare Selligent Marketing Cloud vs Higher Logic Thrive Marketing

Comparison Summary

For Selligent Marketing Cloud vs Higher Logic Thrive Marketing comparison, Our AI algorithm looked at 2737 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Selligent Marketing Cloud and Higher Logic Thrive Marketing to solve their respective business needs.

Pros and cons of Selligent Marketing Cloud and Higher Logic Thrive Marketing

Selligent Marketing Cloud is more suited to businesses that require Digital Marketing with Mobile and Engagement Management with E-Mail where as Higher Logic Thrive Marketing is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

logo Selligent Marketing Cloud

Focus area

Selligent Marketing Cloud is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • low

logo Higher Logic Thrive Marketing

Focus area

Software Failure Risk

  • low

About

Marketing Automation to engage customers across all critical channels.

Marketing Automation delivering personalized content and targeted communications

Age

1988

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

58

53

Total Goals
(we found evidences for)

12

10

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign analytics


competitive intelligence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


personalized marketing


segmentation and targeting


social media management

social media analytics



generation of new leads


loyalty management

identify target customers


relationship marketing


international marketing



content management

content publishing


touchpoint management


channel management



conversion management


training & onboarding




relationship management


lead qualification

lead qualification: technographic



lifetime value management



customer feedback management

measuring customer satisfaction


knowledge management



contact list management


sales document management

contract management


helpdesk management


products & pricelist management


social media marketing




subscription management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting