Semrush vs. Google Trends: SEO Solution Comparison 2025

Overview: Semrush and Google Trends as SEO Category solutions.

Semrush and Google Trends offer SEO solutions with varying focal points. Semrush excels in digital marketing and content management for large enterprises, while Google Trends focuses on market research and brand awareness for smaller segments. Both have strong analytics tools but differ in customer support and industry presence, providing unique strengths depending on your business needs.

Semrush: Semrush simplifies online marketing with over 55 tools for SEO, PPC, content, social media, and competitive research. Businesses can enhance visibility and turn algorithms into allies.

Google Trends: Google Trends is a free tool from Google that provides real-time data on search popularity, including keyword volumes and geographical information. It helps users explore trending searches, related topics, and event-triggered spikes across Google platforms.

Semrush and Google Trends: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Semrush supports vital activities like content management and advertisement, tailored for comprehensive digital marketing strategies. Other capabilities include social media management and competitive intelligence, aligning with the complex needs of large organizations. read more →

Google Trends focuses on content management and advertisement, alongside market research. It's suited for businesses seeking insights in content and communication management, especially those aiming to enhance brand awareness through data-driven strategies. read more →

Business Goals

Semrush helps businesses acquire customers, enhance digital presence, and scale up best practices. It's particularly effective for companies looking to expand market share and enter new regions, providing widespread support for improving ROI. read more →

Google Trends aids in acquiring customers and growing market share while fostering brand awareness. Businesses looking to improve customer relationships and increase sales will find its tools for market expansion beneficial. read more →

Core Features

Semrush offers robust features like custom reports and extensive analytics. Its AI-powered compliance tools and seamless data integration support complex operational environments, making data import and export smooth for marketing teams. read more →

Google Trends stands out with its analytics and custom reporting, complemented by data import and export features. It caters well to businesses emphasizing security and privacy, making it great for detailed market analysis. read more →

Vendor Support

Semrush provides 24/7 support along with options for phone, email, and chat support. This comprehensive support system suits large enterprises with a preference for constant assistance. read more →

Google Trends also offers 24/7 support, primarily focusing on chat support, ideal for users requiring quick assistance. Its limited phone support suits smaller organizations with less complex needs. read more →

Segments and Industries

Semrush is a go-to for large enterprises, particularly in marketing and advertising industries, reflecting its strength in handling high-level SEO tasks for major players. read more →

Google Trends is utilized by smaller enterprises predominantly in the marketing and advertising sectors, with notable use in non-profit and real estate industries, showing its broader appeal for diverse business types. read more →

Operational Alignment

Semrush fits seamlessly into the workflows of large and mid-sized enterprises, supporting complex operations with its robust feature set. It scales well for digital marketing teams. read more →

Google Trends is designed for smaller businesses, aligning with simpler operational structures. It's effective for organizations looking to incorporate market insights into their decision-making processes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

high

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Phone Support

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Email Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Semrush and Google Trends

How does Semrush and Google Trends address your Content Management Challenges?

Semrush and Google Trends are both used for content management. Semrush provides tools for keyword research, content creation, and SEO analysis. Google Trends helps identify trending topics and popular search terms. A limitation of both tools is that they do not provide information on the quality of content.

"...ability to discover content performance by site enables us to track return on content spend and content type...." Peer review by Executive Sponsor

"...Google Trends is a tool capable of providing the great benefit of knowledge, many times we break our brains to write the right article, to publish the right image, to create the online content according to the type of audience we want to capture, but this is uphill when we feel that we are blind, but with Google Trends we are not blind, with Google Trends I am not drifting, because it is the only and best tool that exists to know what are the most sought-after themes and from this information it is possible to create online content that will guarantee success on my websites or those of the company where I work, so it is a great advance, with this tool I was able to save a lot of effort, time and resources and achieve the goal of increasing views, increasing followers and increase the quality of my content...." Peer review by Guillermo D, Ingeniero de Sonido

How does Semrush and Google Trends address your Advertisement Challenges?

Semrush and Google Trends both provide information for advertising campaigns. Semrush offers insights into competitor advertising spending and ad content. Google Trends reveals trending topics and geographic locations that are useful for targeted advertising. While both tools offer valuable information, Semrush provides more detailed information about competitors and advertising spending. The limitations of both tools are that they do not guarantee advertising success.

"...It can tell you basic SEO red flags and even how much a company is spending in a particular advertising space...." Peer review by Alyssa Zingaro

"...Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas...." Peer review by Greg Dungan, Owner, Two Creative Design Group, LLC

How can Semrush and Google Trends enhance your Social Media Management process?

Semrush and Google Trends both provide valuable insights for social media management. Semrush offers tools for scheduling posts, monitoring social media engagement, and analyzing competitor activity. Google Trends focuses on identifying trending topics and keywords, helping users create relevant content. However, Semrush can be overwhelming due to its extensive features, while Google Trends lacks the comprehensive social media management tools offered by Semrush.

"...SEMRush offers a bit of everything: keyword tracking, auditing, on-page, ad performance, competitor tracking, social tools and an Adwords campaign builder...." Peer review by Verified Reviewer, Entertainment

"...She recommends several free tools for data discovery that can aid social media intelligence: Google Trends, Google Analytics, social media mentions, Trendsmaps (which tracks trending hashtags and topics on Twitter) and individual platforms. ..." IBM expert: Comms pros must become data scientists