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Skai vs Google Analytics 360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Skai vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 9477 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Skai and Google Analytics 360

Skai, Adroll, MediaMath platform, etc., belong to a category of solutions that help Cross Channel Advertising, whereas Google Analytics 360, Adobe Analytics, Quantcast Measure, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Skai covers Advertisement with Social Media, Campaign Management, Engagement Management with Social Media, Communication Management with Social Media, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

"Partnering with iCrossing and Skai, we utilized insight from our search campaigns to inform our social strategies, which produced even greater results. This moves beyond remarketing, and helps identify top brand loyalists based on their previous act...ions searching for the Belk brand and the products we sell online. " - Jon Pollack

"Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. " - Michael Andrew

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Skai

Focus area

Skai is better than Google Analytics 360 for

Software Failure Risk

  • low

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Skai for

Software Failure Risk

  • medium

About

Data-driven insights and optimization technology that scales performance and engagement

Business Analytics Tools & Solutions to better understand customers

Financials

SERIES F

SERIES A

Business Need

Total Processes
(we found evidences for)

92

83

Total Goals
(we found evidences for)

17

17

Top Processes

Evidences indicate better relative satisfaction



campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account



workflow management


training & onboarding


social media marketing


lead qualification

lead qualification: technographic


sales document management

proposal & quote management

contract management


generation of new leads



products & pricelist management


competitive intelligence


international marketing



lifetime value management


sales call management


touchpoint management


helpdesk management


conversion management




channel management



category management



promotion management


segmentation and targeting


knowledge management


contact list management


customer feedback management

measuring customer satisfaction





content management

content publishing




rating and review management


performance management





loyalty management



account management






personalized marketing


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Improve visibility

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve consistency

  • See 14 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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high

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Business Setting